Leading supplier of custom made ties, pin badges, key chains and promotional items

Monthly Archives: February 2017

Using Fridge Magnets to promote your business – They always work!

Fridge Magnets are one of the cheap and effective methods to capture and retain customers. If you haven’t already thought about investing in promotional fridge magnets, this is the time! Below are some of the facts that will make you rethink about your marketing strategy using cost effective and quirky Fridge Magnets.

How to use custom, personalised Fridge magnets for your business

Promotional Fridge Magnets

Easy and effective targeting

With other methods of marketing such as leaflets or mailing list there is always a chance that it does not reach the right audience or no one really even looks at it.  But when Fridge Magnets are handed out, it’s almost certain that it would be used, even if it’s to prop up that take -away menu or the recent holiday picture.

Amazing value

Fridge Magnets can leave a lasting memory on the mind. Studies suggest that the average person opens their fridge 15-20 times a day! That’s a lot of exposure when measured over a few months to years! Repeat exposure leaves a sense of familiarity, trust and brand consciousness. The next time the customer is looking for products or services you provide, you’ll be the first company that comes to his mind.

Magnets are useful

Almost everyone uses Fridge Magnets as they can be used to attach notes, documents, pictures and serves as a showcase of everyday life.

Modern day business cards

Magnets serve as a handy business card, all of your contact details can be on the Fridge Magnet for the customer to contact you.

Easy to customise and cost effective to manufacture

With numerous shapes, sizes, colours and materials available, it is not only easy to customise Fridge Magnets but also to stand out from competitors with quirky and colourful designs. They are inexpensive to manufacture and fit into every budget.

Easy to distribute

You can give away your promotional Fridge Magnets to customers at events, pack into orders or hand out when you to meet them. They are so easy to distribute, target right people and make a lasting impression!

It’s time-tested!

Personalised Fridge Magnets are the easiest way to get what customer wants from promotional merchandising in a very short span of time. By creating a repetition, it serves as an effective time-tested reference.

So what are you waiting for?!

Order your bespoke fridge magnets now!

About i4c Publicity Ltd:
We are one of the leading providers of high-quality promotional items such as fridge magnets, ties, badges, key chains , wristbands and more!

If you are looking for bespoke personalised Fridge Magnets to promote your business, look no further!

Call us now on 024 7666 7440 or email us for a no obligation FREE quote.

Source: Ps Print & 1Print

The Power of Gifting!

gifting, promotional merchandise, custom, personalised

Have a read of our infographic to show the power of gifting.

Our Brain Loves Shopping!

  • Research has proven that shopping and gifting produces our body’s natural feel-good chemical called endorphins
  • Researchers at the UK’s Brunel University suggest that shopping is associated with increased activity in the prefrontal cortex, a part of the brain that has been linked to pleasure and positive thinking
  • Anything new boosts serotonin, which neurotransmitter chemical responsible for happiness
  • The brainstream is an ancient part of our brain hard-wired to mistrust strangers, gifting can override this part and disarm the evolutionary impulse to guard resources at the sight of strangers

History of Gifting!

Ancient Egyptians – Ancient Egyptians gave gifts to kings to win personal favours or form new alliances.

Roman Innovation – Gifting in Roman times extended the concept beyond war and politics. Gifts were used to celebrate Saturnalia, an early form of Christmas. common gifts were evergreen branches and sweet cakes.

Birth of Birthday! (1400-1500) – Like many traditions in Europe, gifts and birthday parties began as a nice way to ward off evil spirits.

Victorian Christmas – The most cherished gifts were handmade objects, needlework or something useful.

Story of Gifting in Marketing!

Coca-cola gives the world a coke – Back in 1887, coca-cola used free samples to launch their “sparkling beverage”. Customers could redeem small pieces of paper and claim their free bottle of coke from the pharmacy counter.

How Santa got his first job in retail – In 1870, Macy’s started an american tradition, They hired their first Santa Claus, who listened to children’s wishes and then told parents where to find toys in the store!

Will you accept this free gift – In the 1930s, direct response pioneer Robert Collier sends free fountain pens to doctors. It’s a clever way to earn their trust and up sell them on his $7,95 doctor’s “handbags”. This was a new technique at the time.

How technology makes gifts profitable

A shift to gift marketing – Companies have begun to shift budgets from traditional promotions to promotional merchandise and gifts.

Big Data to rescue – With technology companies can analyse data to predict which customers spent more than the gifted amount. This allows companies to find profitable customers based on their past spending habits.

Our Promotional Product range

i4c Publicity Ltd has a wide variety of promotional merchandise custom made for you! Below are some of the products we can personalise:

Take a look at our Gallery for our designs or our Products Page for list of all our items.

Call us now on 024 7666 7440 for a FREE no-obligation quote.

Alternatively you can email us your design and requirements and we will get in touch with you.

p.s Don’t forget our Price Promise, we guarantee to beat any like for like quote!