Gifts and hospitality always have and always will play a key part in the Corporate environment. Some of the key drivers behind companies taking part in gifting are a simple expression of appreciation and relationship development. It’s crucial to get corporate gifts right, miss the mark and all your efforts will have been in vain. Get it right and you’ll soon find yourself near the top of your suppliers list.
BPMA corporate gift giving survey
A survey published by the British Promotional Merchandise Association (The BPMA – www.bpma.co.uk) found that over 60% of companies plan to give out gifts during the holiday season and nearly 70% of those gifts that will be distributed during the festive period will brandish the company logo.
Furthermore, the key attributes when purchasing corporate gift items were ‘attractiveness of the gift’, the ‘durability of the product’ and the ‘utility of the product’. Put simply, companies who buy corporate gifts want it to make an visual impact, be well made and be usable. There’s nothing worse than spending endless amounts of money on gifts that don’t look attractive, break easily or are not practical. These gifts would quickly find themselves at the bottom of some box or even worse, in the bin!
Corporate gift ideas
In our 16 years of manufacturing and supplying corporate gifts, we’ve seen a rise in the popularity of a product that closely matches the attributes gifters desire the most. Customised Logo Cufflinks are ideal corporate gifts to showcase your business and its professionalism. Cufflinks are a very personal way of showing your individuality and when combined with pin badges and tie slides they can make a great impact. You can add a further personal touch by displaying them in optional presentation boxes to give it an extra special touch.
i4c Publicity specialises in providing a wide range of corporate cufflinks of exceptionally high quality. Our Cufflinks are available in a variety of high-quality fittings and finishes at very competitive prices. We manufacture virtually any shape, size, colour and texture incorporating your name, logo, design or message to meet your individual specification.
Survey data source – https://www.slideshare.net/thebpma/corporate-gift-giving-study-results
View our range of logo cufflinks
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