Leading supplier of custom made ties, pin badges, key chains and promotional items

Author Archives: Rebecca

Most Popular School Ties and Tie Designs

As the School term starts again, students are dressed in a fresh, smart uniform to represent their school. And a statement within the uniform is of course the School tie, made up of the correct colours and crests or logo. 

What’s more, schools are often choosing to have a variety of ties available to students, to represent which house they are in, with coloured stripes and logos. These stripes can be made up of thin stripes, broad stripes or double stripes, dependant on the Schools preference. 

Schools can also get ties to represent various groups – such as choirs, school bands and sports teams. 

Adding the School logo or crest onto the ties, in an embroidered format, adds sophistication and quality to the uniform. 

School Badges

However, if this means there are too many different ties, Schools can go for specific badges. This is a great addition to the uniform, as badges are small enough to not take the eye away from the professionalism of the uniform, but enough to show variety within the school. 

Here at i4c Publicity, we offer a bespoke design service, supplying school ties to your specifications. We are passionate about offering superior quality for your school uniforms. Get in touch today to find out more. 

Eco-Friendly Promotional Products – Including our Range

Eco Friendly bag, bottle, pen and notebook

With the governments levy of 25p on disposable cups, it’s the perfect time to think about your impact on the environment as a business. 

Eco-friendly products are a great way to do this, as well as helping your marketing campaigns. These products are a great way to promote environmental awareness and preventing single use plastic waste. 

i4c Eco-Friendly Product Range 

We want to demonstrate our commitment to sustainability and the environment, and our eco-friendly product range is full of environmentally friendly promotional products that can be customised for your brand. 

Eco Friendly bag, bottle, pen and notebook

See some of our products below… 

Branded Water Bottles 

A great alternative to plastic water bottles, these Eco-Friendly water bottles are reusable. These ACTIV-R water bottles are made from sustainably sourced sugar cane ethanol, meaning that they are fully recyclable, and in fact leave a negative carbon footprint. Perfect for brand events, and even encouraging your own team to cut down on single use plastic. 

Eco Ballpoint Pen 

Made using biodegradable plastic, these best-selling retractable ball pens are made from 95% recycled plastic – helping to reduce the use of landfills. The large print area on the barrel makes it perfect for an environmentally-minded campaign. 

Jute Bag 

Multi-purpose Jute Bags made using sustainable jute fabric, with degradable plastic lining. These bags are 100% biodegradable and are extremely strong, making it the perfect option for a sustainable shopping bag. They also offer a large surface area to get your logo printed on. 

Wire-bound Notebook 

A5 recycled wiro bound notepad, a great size for using on the go and ideal to fit in a handbag. 


Eco-friendly products can be used to promote environmental awareness or for fundraising events. If you want to contribute to global conservation then switch to eco-friendly promotional merchandise now. Contact us for more information or to get a quote. 

The Advantage of Plastic Fittings for School Clip on Ties

Close up of plastic tie fitting on blue tie

Clip on ties are perfect for schools, as they allow students to look professional and smart, whilst being safe and easy to wear. Clip on ties are getting more popular, and according to a survey by Schoolwear Association, 10 schools a week in the UK are switching to clip-on ties. Here’s why… 

What is a clip on tie? 

Clip on ties are a necktie which are permanently tied, and is worn by attaching it to the front of a shirt collar by a plastic clip. Although they look like traditional ties, they are easier to wear – especially for young children. 

Stripe tie with plastic clip on fitting

What are the advantages of clip on ties?

Clip on ties are great for ease, as well as allowing young children to wear them. It also allows children with disabilities to still wear a tie if they are incapable of tying a tie, ensuring that they feel included along with their classmates. 

Here are some other advantages of clip ties: 

  • Less likely to cause irritation, unlike traditional ties 
  • Clips keep students from loosening ties in warm weather 
  • Allows all students to have the same length tie, which means they look smarter 
  • Can be put on more quickly than a traditional tie 
  • Can be safer as they are less likely to be pulled off 

Man attaching clip on tie to his white shirt collar

We provide high quality clip on ties for schools in a variety of designs, which we can use with your Schools crest or design from scratch. 

We also do standard ties, clip on ties, velcro ties or elasticated ties – contact us now to get a quote for your bespoke school ties.  


Club Ties with Bannockburn Amateurs Football Club

Bannockburn Football Club

Club crests represent identity, values and traditions of your club, and club ties are a great way to wear this with pride. This allows the whole team to be uniform, and reinforces the sense of togetherness, as well as increase your clubs brand and reputation.

Bannockburn Football Club Ties

We have recently supplied Bannockburn Amateurs Football Club with club ties for their team, helping them to look professional and smart at events and before matches.

Bannockburn Amateurs recently won the cup final and are now proud holders of the West of Scotland Amateur Cup! Above is a photo of the team kitted out in their new ties before the game.

James Todd, at Bannockburn Club, thanked us for ‘the fast and very good service of supplying ties for our cup final’.

Please see below the tie design that i4c Publicity have created and produced for Bannockburn Amateurs Football Club:

Bannockburn Football Club Tie Design

We offer a variety of high quality club ties that are perfect for any sports club, and we can match any design you have, with crests and club colour.

A Guide on How to Tie a Tie for Father’s Day Celebrations

Man tying blue stripe tie

With Father’s day approaching, you may have a big family plans or a nice meal to treat your dad. Getting suited and booted for this occasion may involve you wearing a tie – but do you know the best way to tie a tie? Here are our top 3 tie tips.  

How to Tie a Simple Knot

This is the most popular way to wear a tie.

  1. Drape tie around your neck, with the wide end extending 12 inches below the narrow end
  2. Cross the wide end over the narrow end, then turn the wide end back underneath the narrow
  3. Continue wrapping the wide end around the narrow by bringing it across the front
  4. Pull the wide end up and through the back of the loop
  5. Hold the front of the knot with your index finger and bring the wide end down through the knot
  6. Tighten the knot carefully by holding the narrow end and sliding the knot up

Simple purple knot tie with blue shirt

How to Tie a Found in Hand Tie

This is a popular tie for beginners, and is one of the oldest ways to tie a tie.

  1. Drape the tie around your neck and the seam facing inward and the wide end on your left. This should be 2-3 inches lower than your desired finishing position
  2. Bring the wide end across the front of the narrow end, and then pass it back behind the narrow end
  3. Pass the wide end across the front of the knot
  4. Pass the wide end behind the know, and then back across the front
  5. Put a finger under this third horizontal loop
  6. Bring the tip of the wide end underneath the lop and feed it up behind the knot, and down over the front of the knot and through the third loop
  7. Pull the wide end through the horizontal loop
  8. Adjust the tie by pulling gently on the narrow end and loop around your collar

How to tie a tie graphic instructions

How to Tie a Bow Tie

Feeling a bit fancy? Why not wear a bow tie

  1. Start with the bow tie around your neck, ensuring seams are facing down and the right side is longer than the left
  2. Place the right end over the left, making an X shape
  3. Loop the longer end behind the X to create a simple knot. Pull tight and leave the longer end resting on your shoulder
  4. Place your index finger on the widest part of the curve of the shorter end, fold it to create a bow shape.
  5. Place the folded tip across your collar, with shorter end close to your neck
  6. Holding the bow with your forefinger and bring the longer end straight down over the shorter end in the middle of the bow
  7. Fold the longer end back towards your chest, pinch and fold and double the tip over to make a wing
  8. Tuck the folder tip of the longer end behind the folded tip of the shorter end and pass it up behind the knot
  9. With wings in place, tug the loops behind them to tighten the vertical front knot
  10. Hold the front down with one finger, and ensure wings are symmetrical

Navy and black bow ties

We supply a wide range of ties for many occasions, such as club ties, association ties and corporate ties. Get in touch today to find out how we can bring your ideas to life with high quality ties.


How Presenting Staff with Reward Badges Can Affect Your Business

Having reward schemes in place in your business is a great way to say thank you and show that you value your staff members, which can also increase staff retention and motivation. Here’s how using Reward Badges can positively impact your business.

Using Reward Badges to Thank Staff  

Badges are a meaningful symbol of your appreciation to your team’s loyalty and dedication, with more companies taking on this idea. You may have seen that big retailers such as Costa and Starbucks are now jumping on board with reward badges, helping to motivate employees.

There are many awards that employers and managers can give to their staff, with award of service being one of them. This recognises long standing dedication to the job, and presents an opportunity to an employer to thank someone for their service and contribution over time to the company.

A creative way of doing this is having different badges for each band of service, for example a different colour or material for 10, 20 or 50 years of service. This could include the design of your badges, or the plating.  

Of course, reward badges don’t just need to be for length of service. You can also use badges to celebrate a milestone of commend your team member on a job well done.

How Reward Badges Impact Company Culture

Customised Service Award Badges can be a valuable component of your employee recognition and motivation efforts and can help your company to instill pride among workers. This can also contribute to positive company culture. Reward badges reach all of your staff, regardless of role or responsibility in the company.

You could even present a service award badge at a special event, thoroughly helping to motivate your team members and instill pride with your employees.

Make the experience even more special by awarding service badges in customised presentation boxes, which could match the colour or design of your badges.

How Reward Badges Increase Brand Reputation

Rewarding your staff can also raise your business reputation among customers, which you can also use in your marketing efforts. When awarding your staff with awards, always ensure you post this to your Social Media platforms to leverage the opportunity to build your brand awareness.

Acknowledging workers for their service and contribution to your company is an effective way to retain your team, as well as aiding your marketing strategy and increasing brand reputation. If you feel that Award Badges would be useful in your business, contact us for more information and design ideas.

Case Study: Celebrating Vaisakhi with Personalised Merchandise 

Langar Aid charity wristband and trolley coin with logo

Case Study: Celebrating Vaisakhi with Personalised Merchandise

This month we have been working closely with charities to help them to celebrate Vaisakhi – a Sikh New Year festival that also commemorates 1699, the year Sikhism was born as a collective faith.

Midland Langar Seva Service

Midland Langar Seva Service is a charity that helps people in the UK by providing hot food and drink to those who are vulnerable, including those homeless, in schools and those on the poverty line. They operate on a Sikh based ethos – helping and supporting all people regardless of social status.

We helped MLSS by providing logo pin badges – this helps to promote their charity and get the word out there or all the hard work that they continuously undertake.

Langar Aid/Khalsa Aid

During Vaisakhi, we have also helped Langar Aid – a project by Khalsa Aid. Langar Aid helps to serve the homeless and vulnerable by providing vital food and water where it is needed. Langar Aid also provides support and help to those in need, by setting up an environment that is safe and helps to make people feel valued.

We supplied Langar and Khalsa Aid with Promotional merchandise that can help to promote the amazing work that they do for humanity worldwide. This included wristbands, pens and trolley coins – all of which can create awareness and raise much-needed funds to help the charity to continue to do all of the good work.

We work with multiple charities to create promotional merchandise, helping them to advertise their charity and raise important funds. Get in touch today to find out how we can help you. 

Case Study: How Trolley Coins Help Raise Funds for Charity

Charity Trolley Coin with logo

Case Study: How Trolley Coins Have Helped Raise Funds for Northampton Punjabi Association Charities

Northampton Punjabi Association

Northampton Punjabi Association is a local community group who celebrates the Punjabi culture with events to raise money for worthy charity causes. They have recently raised £3000 for charity. They did this through having a Hawaiian themed party for guests. Along with the fancy dress, they also had trolley coins made to raise awareness and funds for the charity.

How Trolley Coins Help to Raise Money

Trolley Coins represent a pound coin, and are used to raise awareness and are used for fundraising. As they are used often in everyday life, trolley coins have high exposure to users.

Despite their name, trolley coins can also be used for changing room lockers. They also usually come with keychains, allowing users to hang them on their keyring.

Using both sides of the coin can help to increase impact, allowing your charity message or logo to be viewed thousands of times. 

Trolley coins come with a low cost, allowing your organisation to save money whilst making a high impact, further helping you to fundraise those crucial amounts.

We offer a variety of high quality finished trolley coins that are perfect for any charity.


Fundraising Methods for Your Charity

charity fundraising pile of wristbands

Charities need to raise money in various ways to make sure they are able to cover costs and help those in need.

3 Creative Ways to Raise Those All Important Funds…  


1. Simple Selling 

Buying a bulk amount of cost effective items with your logo on and selling to supporters is a great way to raise funds as well as increasing the awareness of your cause. Some companies may also offer you deals and discounts to get the bulk items cheaper, making it even more low cost. Perfect items for this are pens, buttons and badges.

Club button badges

2. Coffee mornings 

These are held up and down the country all year round, and are not only a great way to get your charity name out there and raise money, but a great way to bring the community together and add value to your local charity brand. Selling coffee and cake, and collecting donations, is an easy way to fundraise. You could also host a raffle, or sell promotional mugs with your charity name and logo printed on them.

3. Wristbands 

Selling colourful and eye catching wristbands is a fun and easy way to raise money, whilst also increasing your brand awareness. As people wear your logo and named wristbands, others will see your brand and be made aware, further helping your fundraising efforts. These small, lightweight bands appeal to all age groups, making them the perfect product to help you raise money no matter what your charity.

charity fundraising pile of wristbands

If you need help with your fundraising effort, contact us today to see how our merchandise can help you raise money and awareness for your cause.

Building a Brand Buzz using Badges

Building a buzz for your brand is a powerful way to generate awareness and promote your business, and to increase the interest of potential customers. There are a number of tactics you can use to build your brand buzz, and using merchandise such as badges is a low cost way of doing this.

Virgin balloon badges


3 Ways to Building a Brand Buzz using Badges


1. Freebie Badges 

As badges are extremely low cost, giving them away is a great way for your business to get your brand out in the hands of potential customers whilst keeping costs low. Also, offering free merchandise is a great way to start building customer relationships, showing that you’re there to help them. This also helps increase brand visibility when customers wear their free badges on their bags or jackets.

2. Team up with a Blogger or Influencer 

With the rise of bloggers for every industry and market, they are a great way to get your brand heard amongst competitors. Bloggers are people that run blogs, and you can often team up with them and offer them your badges for free, where they can write content about you for their readers to see. This helps get your brand out there to a large audience.


3. Business Gifting 

If you are a business to business company, gifting them your badges is a great way to get your brand promoted to a wider audience, as well as strengthening your business relationships. This is because people feel happy when they receive something for free, as well as feeling appreciated. Of course, you can send these to other businesses within your industry, not just those that you already work with.

It’s easy to build a brand buzz with personalised badges, and with their smaller size, low cost and creative design, it’s a great way to get a competitor edge and get potential customers excited about your company and the products/services that you offer. Get in touch today to see how our badges can help your business.

Our Top Fundraising Merchandise

Fundraising badge with charity logo

We make a variety of products that are suitable for fundraising. These products are a great way to create awareness and raise much-needed funds for your charity.

Here are our top 5 Fundraising Items:

1. Charity Badges

Charity Badges are the UK’s most popular fundraising product as they are proven to be cost effective, and generate a good income. These are great products, as they are customised with your logo, meaning that they are seen by a large audience and will build your brand presence, helping you to raise funds for your cause. They are low budget, meaning that charities make a fantastic return on them, as well as being hugely popular as people love wearing badges. I4c Publicity also offers backing cards which are a great addition that attaches to your charity badge, which can be used to describe the details of your charity.

2. Trolley Coins

Trolley Coins are a great way to increase your fundraising efforts as they are used often in everyday life, meaning that they have high exposure to users. They can be used for supermarket and airport trolleys, as well as changing room lockers. This is a practical item that will be seen by people on a regular basis, helping your fundraising efforts.

personalised trolley coin, custom trolley coins, charity trolley keychains

3. Pens/Pencils

Everybody loves stationary, which is why pens and pencils are so good for fundraising for Charity. Their vibrant colours and simple lines are ideal for any message, that will be in view of people on a daily basis. People are guaranteed to keep and use pens and pencils, meaning that they will likely make a huge impact and your charity message will stay on their minds. Not only this, but pens often change hands, meaning your message will reach new people and help your fundraising efforts.

4. Wristbands

Personalised wristbands are a great way of promoting your charity as they have a high success rate and low cost. They can be personalised with your message and logo, meaning that they are attractive and those that wear them will remember your brand. They are also a great way for people to show their support in a highly-visible way, and unite supporters. Not only this, but wristbands are extremely durable meaning they will last a long time for many people to see, increasing your brand awareness.

5. Mugs

Mugs are great for large scale events. They are inexpensive, lightweight, and easy to print your logo, name and message. They can be given away and taken home by recipients, increasing your brand exposure as they will be seen by others too.

Overall, fundraising merchandise is extremely effective as it allows you to increase your exposure and gain the all important funds for your cause in the long term. Contact our specialist team to discuss which promotional products would work best for your charity today.

Advantages of Promotional Items – Start the New Year with a Bang

Mug with logo

Businesses have advertising campaigns to allow them to grow and showcase their talents. Using promotional products and merchandise is a great way to move your advertising into the homes and workplaces of potential and existing customers and get them interested in your brand. Here are just a few advantages of promotional merchandise for your brand.

Cost Effective

Promotional products help you to reach a large number of people with a small budget and minimal effort. Additionally to this, it is cost effective in terms of impressions compared to other advertising processes, whilst also gaining more active interaction with consumers compared to magazine and tv. Statistics show that promotional products have a 50.7% success rate of a call to action.

Attract New Customers

Promotional merchandise can create brand awareness and attract new clients – helping you to expand your business. Giving out promotional products means there are no limitations for target audience and puts your brand in hands of people who otherwise may not have chance to advertise to. They attract attention, making people more receptive to your business, logo and brand name, which is necessary for brand recognition and exposure.

promotional mugs

Build Brand Loyalty

Businesses need to engage well with customers, and free gifts allow you to do this with large benefits. When you give something to a customer for free, they are more likely to become loyal to you, even after the gift giving has been completed. It is also a great way to start communication, a chance for you to build a relationship and ultimately a sale. Studies show that giving a gift to customers will increase their chance of purchasing from you in the future, instead of your competitors.

Builds a Good Relationship

Building strong connections will help your business in the long run, helping to build your brand presence and build trust with customers. Gifting products is a great communication starter as they are likely to listen to what you have to say. This means that they will then use word of mouth marketing, recommending to friends and family and thus bringing in more sales and revenue for your business.

promotional keyrings


These products can be used in giveaways, which are used to attract customers who will remember your brand. This is also a great way to increase engagement as well as brand awareness, and great for the customer who wins the competition. It will bring your network together and allow you to find new people and target audiences, as it will bring together a variety of different people.

Reward your customers

Gifting products set the steps to build relations with an existing client, and shows that you are distinctive from your competitors. It will allow them to get passionate about your brand when emotions are triggered, strong levels of commitment which leads to strong customer retention. Providing personalised, tangible products is effective to keep potential customers interested in your brand.


Adding new ideas and tools to your marketing mix creates fresh opportunities and allows you to increase brand exposure and awareness. Why not use some promotional merchandise to meet your marketing goals in 2019, allowing you to kick start the new year right.

Thank You and Merry Christmas from i4c Publicity

As 2018 draw to a close and Christmas is upon us, we would like to thank all of our new and existing customers for your continued support and business in 2018.

2018 has been a busy year for us at i4c Publicity, working with lots of different sectors and industries. We have been working with more schools than ever, who have been ordering bespoke award badges – a product which has been really big this year.

We have also been working on high quality ties with matching scarves for our corporate clients, as well as name badges that have projected their brand in a professional and elegant manner.

With sports seasons approaching, we have been working closely with rugby, football, cricket and golf clubs to create classic club ties.

Along with this, we have increased our product ranges for our charity clients, we are now supplying personalised candles and fully branded counter top displays. These products go nicely with our always popular charity pin badges.

Of course, we have also been busy designing and creating our core products for clients, including custom pin badges, key chains, medals, lanyards, wristbands, bespoke ties and scarves, we have also supplied sports bottles, mugs, umbrellas, pens, notebooks, bags and much more from our promotional range, at discounted prices.

2018 has been a big year for us, and we encourage you to look out for our new products that will be launching on our website from 2019.

i4c Publicity would like to wish you a very happy Christmas and New Year.


Please note: i4c Publicity is closed from Monday 24th December, and will reopen on Wednesday 2nd January 2019.

With the Chinese New Year nearly upon us, our factory will be closed from 28th January to 8th February 2019, therefore please place your orders in good time to avoid any delays.

During this time we will be trading to normal business hours throughout this time therefore are happy to help with any of your requirements.

Express Printed Badges in Time for Christmas

Logo Association badge

With Christmas approaching, you may need to get badges printed quickly for gifts or for promotional events.

Christmas badges are the ideal way to celebrate the festive season, as well as being great for gifts. Not only that, but they are great for charity events and corporate events – which come around at this time of year. Badges are a great way to get exposure for your brand, as well to give to your employees to wear to such events – helping brand awareness.

Express Delivery

We realise that you may have an influx of orders whilst approaching the Christmas Period, meaning that you need your badges delivered fast. To help with this, we now offer Express Printing in time for Christmas – with you in mind.

If you usually order enamel badges, printed badges may be a greater alternative, as they are a lot quicker to be delivered. This will cut 2 weeks of lead time, meaning that you can have your order for when you need it most.

Delivery is usually 7-10 days, which allows you to get your stock quickly. However, if you need to meet a deadline, or need your delivery quicker, then please contact us  and we will do our best to get your order completed quicker.

You can also choose whether to have standard printed badges or bespoke cut to shape printed badges, both are great for all occasions. Although prices do vary for bespoke badges, they are a great way to make a statement for your brand.

Whether you need badges for corporate events for your workforce, or for individual customers, we offer the perfect solution by providing quick lead times and delivery times. Order your badges today, or contact us for more information.


Soft Enamel vs Hard Enamel Pins

Soft Enamel pins vs Hard Enamel pins

Here at i4c Publicity, we offer many types of badges, including soft enamel and hard enamel lapel pins. But one of the most common questions we get asked is: What’s the difference between hard and soft enamel? And what’s more, which should you choose? Here’s everything you need to know.

Soft Enamel

Soft enamel pins are more cost-effective and versatile. Despite their name, they are raised and recessed – and lend a precise and polished look.

Soft enamel pins are stamped into gold or nickel, where the enamel is added in the recessed area and put through ovens to make this hard.

Hard Enamel

Unlike Soft enamel, with hard enamel pins the enamel is added before the plating is added. This means that it is polished flat to the same level as the metal die lines, giving them a flat, smooth surface. Hard enamel pins can creare slightly less detail than soft enamel, also meaning that the outlines may be thicker than in the design.

Whether you chose soft or hard enamel for your pins, we will ensure that they are of high quality and match your designs. If you’re still not sure on which type to go for, get in touch with our friendly experts to answer your questions on 024 7666 7440 or email us at sales@i4cpublicity.co.uk

Soft Enamel pins vs Hard Enamel pins

Black Tie Events – How to Wear Ties and Cufflinks

Man putting on cufflinks for black tie event

With Christmas approaching, there will be an influx of Black Tie events, whether that be a Christmas Works Party, Client Meetings or Dinners.

How to Wear Cufflinks

Cufflinks are a great way to finish your look and add style to your wardrobe. To fasten a cuff, the holes on both sides are lined up, and cufflink inserted all the way through so that the link is set in its closed position. The decorative part of the cufflink should outside when the arm is at your side. On the backside of the cuff, flip the bar to hold it in place.

How to Wear a Tie Pin

Tie pins are a great way to ensure your tie stays straight and looks professional. There are a variety of styles that you can buy, each for different occasions. Always ensure that your tie pin fits in between the third and fourth button of your shirt. Also ensure that it does not go over the width of the tie, ideally finishing in the middle of the tie.

How to Wear a Pocket Square

Pocket squares are a great way to add some personality to your suit. These should compliment your shirt and tie – but never match them exactly. These should be worn in your suit pocket, never your shirt pocket.

There are a variety of ways to wear your pocket square, here are a few:

  • Square or Straight: This is the most popular and easiest way to wear a pocket square. This is also a very professional addition to your work suit, giving you an air of elegance. Simply fold in half, and bring the bottom upwards, in thirds horizontally.
  • One Corner/Tip: This suits any type of dress code and is great for all occasions. Simply fold in half in a diamond shape, then bring each corner inwards, and the bottom towards the top.
  • Two Tip/Peak: This is a more unique way to wear a pocket square, and is great with patterned fabrics. Follow the ‘One Corner’ instructions, but bring the points slightly to the side – making a peak.
  • Puff: This is a great way to convey a relaxed approach, and works well with silk or wool. Simply pinch the middle of the fabric, and gracefully gather up the bottom of the pocket square.


Adding extras to your outfit is a great way to express your style, whilst staying professional and elegant. What’s more, customised cufflinks and pocket squares for your company or association are effective and show off your brand in a stylish way. We make and supply tie slides, cufflinks and pocket squares which are perfect for any occasion, and if you order now you can get in time for your Christmas celebrations.