The Power of Gifting!
Our Brain Loves Shopping!
- Research has proven that shopping and gifting produces our body’s natural feel-good chemical called endorphins
- Researchers at the UK’s Brunel University suggest that shopping is associated with increased activity in the prefrontal cortex, a part of the brain that has been linked to pleasure and positive thinking
- Anything new boosts serotonin, which neurotransmitter chemical responsible for happiness
- The brainstream is an ancient part of our brain hard-wired to mistrust strangers, gifting can override this part and disarm the evolutionary impulse to guard resources at the sight of strangers
History of Gifting!
Ancient Egyptians – Ancient Egyptians gave gifts to kings to win personal favours or form new alliances.
Roman Innovation – Gifting in Roman times extended the concept beyond war and politics. Gifts were used to celebrate Saturnalia, an early form of Christmas. common gifts were evergreen branches and sweet cakes.
Birth of Birthday! (1400-1500) – Like many traditions in Europe, gifts and birthday parties began as a nice way to ward off evil spirits.
Victorian Christmas – The most cherished gifts were handmade objects, needlework or something useful.
Story of Gifting in Marketing!
Coca-cola gives the world a coke – Back in 1887, coca-cola used free samples to launch their “sparkling beverage”. Customers could redeem small pieces of paper and claim their free bottle of coke from the pharmacy counter.
How Santa got his first job in retail – In 1870, Macy’s started an american tradition, They hired their first Santa Claus, who listened to children’s wishes and then told parents where to find toys in the store!
Will you accept this free gift – In the 1930s, direct response pioneer Robert Collier sends free fountain pens to doctors. It’s a clever way to earn their trust and up sell them on his $7,95 doctor’s “handbags”. This was a new technique at the time.
How technology makes gifts profitable
A shift to gift marketing – Companies have begun to shift budgets from traditional promotions to promotional merchandise and gifts.
Big Data to rescue – With technology companies can analyse data to predict which customers spent more than the gifted amount. This allows companies to find profitable customers based on their past spending habits.
Our Promotional Product range
i4c Publicity Ltd has a wide variety of promotional merchandise custom made for you! Below are some of the products we can personalise:
- Key Chains
- Medals and coins
- Grill Badges
- Cufflinks and tie slides
- Metal products
- Embroidered badges
- Shields and Plaques
- Fridge Magnets
Call us now on 024 7666 7440 for a FREE no-obligation quote.
Alternatively you can email us your design and requirements and we will get in touch with you.
p.s Don’t forget our Price Promise, we guarantee to beat any like for like quote!