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Advantages of Promotional Items – Start the New Year with a Bang

Rebecca January 7, 2019 Promotional Products
Mug with logo

Businesses have advertising campaigns to allow them to grow and showcase their talents. Using promotional products and merchandise is a great way to move your advertising into the homes and workplaces of potential and existing customers and get them interested in your brand. Here are just a few advantages of promotional merchandise for your brand.

Cost Effective

Promotional products help you to reach a large number of people with a small budget and minimal effort. Additionally to this, it is cost effective in terms of impressions compared to other advertising processes, whilst also gaining more active interaction with consumers compared to magazine and tv. Statistics show that promotional products have a 50.7% success rate of a call to action.

Attract New Customers

Promotional merchandise can create brand awareness and attract new clients – helping you to expand your business. Giving out promotional products means there are no limitations for target audience and puts your brand in hands of people who otherwise may not have chance to advertise to. They attract attention, making people more receptive to your business, logo and brand name, which is necessary for brand recognition and exposure.

promotional mugs

Build Brand Loyalty

Businesses need to engage well with customers, and free gifts allow you to do this with large benefits. When you give something to a customer for free, they are more likely to become loyal to you, even after the gift giving has been completed. It is also a great way to start communication, a chance for you to build a relationship and ultimately a sale. Studies show that giving a gift to customers will increase their chance of purchasing from you in the future, instead of your competitors.

Builds a Good Relationship

Building strong connections will help your business in the long run, helping to build your brand presence and build trust with customers. Gifting products is a great communication starter as they are likely to listen to what you have to say. This means that they will then use word of mouth marketing, recommending to friends and family and thus bringing in more sales and revenue for your business.

promotional keyrings

Giveaways

These products can be used in giveaways, which are used to attract customers who will remember your brand. This is also a great way to increase engagement as well as brand awareness, and great for the customer who wins the competition. It will bring your network together and allow you to find new people and target audiences, as it will bring together a variety of different people.

Reward your customers

Gifting products set the steps to build relations with an existing client, and shows that you are distinctive from your competitors. It will allow them to get passionate about your brand when emotions are triggered, strong levels of commitment which leads to strong customer retention. Providing personalised, tangible products is effective to keep potential customers interested in your brand.

 

Adding new ideas and tools to your marketing mix creates fresh opportunities and allows you to increase brand exposure and awareness. Why not use some promotional merchandise to meet your marketing goals in 2019, allowing you to kick start the new year right.

Thank You and Merry Christmas from i4c Publicity

Rebecca December 18, 2018 Business

As 2018 draw to a close and Christmas is upon us, we would like to thank all of our new and existing customers for your continued support and business in 2018.

2018 has been a busy year for us at i4c Publicity, working with lots of different sectors and industries. We have been working with more schools than ever, who have been ordering bespoke award badges – a product which has been really big this year.

We have also been working on high quality ties with matching scarves for our corporate clients, as well as name badges that have projected their brand in a professional and elegant manner.

With sports seasons approaching, we have been working closely with rugby, football, cricket and golf clubs to create classic club ties.

Along with this, we have increased our product ranges for our charity clients, we are now supplying personalised candles and fully branded counter top displays. These products go nicely with our always popular charity pin badges.

Of course, we have also been busy designing and creating our core products for clients, including custom pin badges, key chains, medals, lanyards, wristbands, bespoke ties and scarves, we have also supplied sports bottles, mugs, umbrellas, pens, notebooks, bags and much more from our promotional range, at discounted prices.

2018 has been a big year for us, and we encourage you to look out for our new products that will be launching on our website from 2019.

i4c Publicity would like to wish you a very happy Christmas and New Year.

——–

Please note: i4c Publicity is closed from Monday 24th December, and will reopen on Wednesday 2nd January 2019.

With the Chinese New Year nearly upon us, our factory will be closed from 28th January to 8th February 2019, therefore please place your orders in good time to avoid any delays.

During this time we will be trading to normal business hours throughout this time therefore are happy to help with any of your requirements.

Express Printed Badges in Time for Christmas

Rebecca December 3, 2018 Pin Badges
Logo Association badge

With Christmas approaching, you may need to get badges printed quickly for gifts or for promotional events.

Christmas badges are the ideal way to celebrate the festive season, as well as being great for gifts. Not only that, but they are great for charity events and corporate events – which come around at this time of year. Badges are a great way to get exposure for your brand, as well to give to your employees to wear to such events – helping brand awareness.

Express Delivery

We realise that you may have an influx of orders whilst approaching the Christmas Period, meaning that you need your badges delivered fast. To help with this, we now offer Express Printing in time for Christmas – with you in mind.

If you usually order enamel badges, printed badges may be a greater alternative, as they are a lot quicker to be delivered. This will cut 2 weeks of lead time, meaning that you can have your order for when you need it most.

Delivery is usually 7-10 days, which allows you to get your stock quickly. However, if you need to meet a deadline, or need your delivery quicker, then please contact us  and we will do our best to get your order completed quicker.

You can also choose whether to have standard printed badges or bespoke cut to shape printed badges, both are great for all occasions. Although prices do vary for bespoke badges, they are a great way to make a statement for your brand.

Whether you need badges for corporate events for your workforce, or for individual customers, we offer the perfect solution by providing quick lead times and delivery times. Order your badges today, or contact us for more information.

 

Soft Enamel vs Hard Enamel Pins

Rebecca November 9, 2018 Pin Badges
Soft Enamel pins vs Hard Enamel pins

Here at i4c Publicity, we offer many types of badges, including soft enamel and hard enamel lapel pins. But one of the most common questions we get asked is: What’s the difference between hard and soft enamel? And what’s more, which should you choose? Here’s everything you need to know.

Soft Enamel

Soft enamel pins are more cost-effective and versatile. Despite their name, they are raised and recessed – and lend a precise and polished look.

Soft enamel pins are stamped into gold or nickel, where the enamel is added in the recessed area and put through ovens to make this hard.

Hard Enamel

Unlike Soft enamel, with hard enamel pins the enamel is added before the plating is added. This means that it is polished flat to the same level as the metal die lines, giving them a flat, smooth surface. Hard enamel pins can creare slightly less detail than soft enamel, also meaning that the outlines may be thicker than in the design.

Whether you chose soft or hard enamel for your pins, we will ensure that they are of high quality and match your designs. If you’re still not sure on which type to go for, get in touch with our friendly experts to answer your questions on 024 7666 7440 or email us at sales@i4cpublicity.co.uk

Soft Enamel pins vs Hard Enamel pins

Black Tie Events – How to Wear Ties and Cufflinks

Rebecca October 22, 2018 Ties
Man putting on cufflinks for black tie event

With Christmas approaching, there will be an influx of Black Tie events, whether that be a Christmas Works Party, Client Meetings or Dinners.

How to Wear Cufflinks

Cufflinks are a great way to finish your look and add style to your wardrobe. To fasten a cuff, the holes on both sides are lined up, and cufflink inserted all the way through so that the link is set in its closed position. The decorative part of the cufflink should outside when the arm is at your side. On the backside of the cuff, flip the bar to hold it in place.

How to Wear a Tie Pin

Tie pins are a great way to ensure your tie stays straight and looks professional. There are a variety of styles that you can buy, each for different occasions. Always ensure that your tie pin fits in between the third and fourth button of your shirt. Also ensure that it does not go over the width of the tie, ideally finishing in the middle of the tie.

How to Wear a Pocket Square

Pocket squares are a great way to add some personality to your suit. These should compliment your shirt and tie – but never match them exactly. These should be worn in your suit pocket, never your shirt pocket.

There are a variety of ways to wear your pocket square, here are a few:

  • Square or Straight: This is the most popular and easiest way to wear a pocket square. This is also a very professional addition to your work suit, giving you an air of elegance. Simply fold in half, and bring the bottom upwards, in thirds horizontally.
  • One Corner/Tip: This suits any type of dress code and is great for all occasions. Simply fold in half in a diamond shape, then bring each corner inwards, and the bottom towards the top.
  • Two Tip/Peak: This is a more unique way to wear a pocket square, and is great with patterned fabrics. Follow the ‘One Corner’ instructions, but bring the points slightly to the side – making a peak.
  • Puff: This is a great way to convey a relaxed approach, and works well with silk or wool. Simply pinch the middle of the fabric, and gracefully gather up the bottom of the pocket square.

 

Adding extras to your outfit is a great way to express your style, whilst staying professional and elegant. What’s more, customised cufflinks and pocket squares for your company or association are effective and show off your brand in a stylish way. We make and supply tie slides, cufflinks and pocket squares which are perfect for any occasion, and if you order now you can get in time for your Christmas celebrations.

Instagram Competition – Win custom pin badges #i4c1k

i4c Publicity Ltd March 12, 2018 Uncategorized
Custom Pin Badges

We are giving one person the chance to win 100 custom pin badges !

To be in for the chance to win custom pin badges all you need to do is:

  • follow us on Instagram (instagram.com/i4cpublicity)
  • like the #i4c1k picture (the bright orange one)
  • tag us in your favourite pin badge post using #i4c1k or @ us!

Why not tag a pin badge lover friend or two! Sharing is caring!

Terms and Conditions of this Instagram competition:

  • By entering the competition, entrants confirm that they agree to these terms and conditions and all the rules and guidelines.
  • The Promoter of this competition is i4c Publicity, Coventry, CV4 8JA.
  • i4c Publicity is offering 100 custom pin badges , soft enamel, 25mm, up to 4 colours on a nickel plate with clutch pin fitting manufactured to your design, supplied individually bagged.
  • Only one entry per Instagram account will be valid and entries from accounts made specifically for giveaways will not be accepted.
  • i4c Publicity reserves the right to discount any inappropriate or offensive entries.
  • No purchase is necessary to enter this competition however an Instagram account is needed.
  • The competition will run from 5:00 PM on 12/03/18 and closes at 5:00 PM on 31/05/18.
  • There will only be one winner and all prizes are non-refundable, non-transferable and non-exchangeable and no cash prize alternative will be offered.
  • A winner will be selected from all valid entries received before the closing date.
  • The winner will be notified within 5 days of the closing date via our Instagram account and an Instagram direct message to the account from which they reposted the relevant picture.
  • If the original winner fails to respond to our direct message within 7 days we will pick another winner from the remaining valid entries.
  • If any winner declines the prize or fails to respond within the required time, they forfeit any right to the prize.
  • The winner can then brief their design and we will create a visual drawing for approval, once approved the design will be manufactured.  Delivery times are 4 weeks from approval.
  • i4c Publicity does not accept any responsibility for infringement of any third party intellectual property rights caused by entrants entering this competition.
  • Except for the purpose of carrying out this competition, contact winners and sending our prizes i4c Publicity will not use entrants’ personal data without the express consent of the entrant.

Good luck!

 

Our Top 10 Fundraising Merchandise Items For Charities

i4c Publicity Ltd February 1, 2018 Uncategorized
Group of metal charity badges

Whether you’re helping raise money for a cause close to your heart, national charity or school, promotional merchandise can help spread the word and create awareness in the market. We have a fantastic range of fundraising merchandise which we sell in bulk that is personalised to your specific needs. What’s more, the more you buy the greater the saving so you get to put more toward your charity. Here are our top 10 items…

1. Pin Badges

Pin badges are the most cost effective way to generate awareness of your cause and more importantly are very easy to sell and generate income from. They are our top selling badge product and are synonymous with charity promotion. View our range of Charity Pin Badges.

2. Trolley Coin Keychain / Key Chains

Key Chains & Trolley coins provide a truly unique proposition because they are something that is physically used and provide genuine convenience. The end product is also usually colourful and cost effective to produce. View our range of Key Chains.

3. Pens / Pencils

For something with a low unit cost that is easily distributed, nothing beats pens and pencils! The beauty of this items is that it will be carried around and used everywhere, giving it exposure on a mass level. View our range of Pens & Pencils.

4. Wristbands

Bright, durable and available in a range of colours – Wristbands ensure exposure of your charity as they are so visible. They’re also a very cost effective way of getting your charity logo on to an item that people will wear with pride. View our range of Wristbands.

5. Mugs

Everyone needs a cuppa! So why not tie one of the nation’s favourite pastimes with you charity? We have a vast range of different types of mugs from thermal mugs to full colour versions. View our range of Mugs.

6. Bags For Life

Gone are the good old days where supermarkets handed out free carrier bags! With the law change people are more interested in looking for Bags For Life. This represents a great opportunity to generate brand awareness and do your bit for the environment. View our range of Bags For Life.

7. Sports Bottles

As people are becoming much more health conscious there is a new trend to drink more water and also to reduce carbon footprint – What better way to promote your charity than right in the hand of these health conscious people! View our range of Sports Bottles.

8. Reusable Mugs

Just as Sports Bottles are perfect for the health conscious, Reusable mugs are perfect to target both coffee and tea lovers! They provide a highly durable and personal solution to promoting your charity. View our range of Reusable Mugs.

9. Umbrellas

It could be said that Umbrellas are an essential item when you relate it back to UK Weather!
Highly useful promotional product and guaranteed to get exposure. You can have your logo added and even company colours. View our range of Umbrellas.

10. Stickers or Gimmicks

These types of items allow you to get mass exposure at a very low cost. View our full range.

 

 

About i4c Publicity Ltd:

Are you looking for promotional items for Charities? We can help.

i4c Publicity Ltd are one of the leading manufacturers and suppliers of Charity Badges.

Call 024 7666 7440 or email us for a no-obligation instant quote.

 

What’s the difference between Printed and Enamel Badges?

i4c Publicity Ltd December 1, 2017 Uncategorized
Printed vs Soft Enamel

 

 

One of the most common questions we get asked is “what’s the difference between Printed and Enamel Badges?”. The end products are different so it’s important to know the difference before you go ahead and order your next batch of badges. So here is the low-down on this topic – We’re going to settle this once and for all…

Printed vs. Enamel

To put it simply, a Printed Badge is made up of a high quality print version of a logo which is directly printed onto aluminium or metal and then protected by a clear epoxy coating. This method of badge production is most commonly used when the logo design or slogan is too detailed to stamp and fill, or has a colour gradient. These badges do not contain any coloured Enamel fill and are better suited in situations where an exact detailed replica of the logo is required or when a faster turnaround is needed (as quick as 7 days with us). They can be made to any shape size or design and come as standard with a clutch pin fitting.

Enamel Badges come in a range of finishes, but the key difference is they contain Enamel in the badge. Your design is stamped onto metal, this creates keylines of the design and this is then filled with coloured enamel. Enamel is a natural material that has been used in badge making for hundreds of years due to it’s versatility and durability. These badges really can stand the test of time! Colours can be Pantone matched in ‘soft’ variants, but in ‘hard’ variants colours are far more limited and generally a little duller. Enamel Badges also have a longer lead time (3-4 weeks).

Enamel Badges are available in the following high quality finishes:

  • Soft Enamel
  • Hard Enamel
  • Vitreous Enamel

Summary

Whether you’re purchasing for schools, clubs, staff to wear everyday, corporate gifts or charitable giveaways, both Printed & Enamel Badges will represent your business professionally.

If you need a batch of badges fast, then here at i4c Publicity we can provide an Express 7 Day Service on high quality Printed Badges to meet your demand. If you have a bit more time and require a superior finish, then you’ll find Enamel Badges are exactly what you need.

 

About i4c Publicity Ltd:

Are you looking for Printed or Enamel Badges? We can help.

i4c Publicity Ltd are one of the leading manufacturers and suppliers of badges.

Call 024 7666 7440 or email us for a no-obligation instant quote.

 

A Guide To Finding The Perfect Corporate Gift

Harps October 27, 2017 Uncategorized

cufflinks-blog

 

Gifts and hospitality always have and always will play a key part in the Corporate environment. Some of the key drivers behind companies taking part in gifting are a simple expression of appreciation and relationship development. It’s crucial to get corporate gifts right, miss the mark and all your efforts will have been in vain. Get it right and you’ll soon find yourself near the top of your suppliers list.

BPMA corporate gift giving survey

A survey published by the British Promotional Merchandise Association (The BPMA – www.bpma.co.uk) found that over 60% of companies plan to give out gifts during the holiday season and nearly 70% of those gifts that will be distributed during the festive period will brandish the company logo.

Furthermore, the key attributes when purchasing corporate gift items were ‘attractiveness of the gift’, the ‘durability of the product’ and the ‘utility of the product’. Put simply, companies who buy corporate gifts want it to make an visual impact, be well made and be usable. There’s nothing worse than spending endless amounts of money on gifts that don’t look attractive, break easily or are not practical. These gifts would quickly find themselves at the bottom of some box or even worse, in the bin!

Corporate gift ideas

In our 16 years of manufacturing and supplying corporate gifts, we’ve seen a rise in the popularity of a product that closely matches the attributes gifters desire the most. Customised Logo Cufflinks are ideal corporate gifts to showcase your business and its professionalism. Cufflinks are a very personal way of showing your individuality and when combined with pin badges and tie slides they can make a great impact. You can add a further personal touch by displaying them in optional presentation boxes to give it an extra special touch.

i4c Publicity specialises in providing a wide range of corporate cufflinks of exceptionally high quality. Our Cufflinks are available in a variety of high-quality fittings and finishes at very competitive prices. We manufacture virtually any shape, size, colour and texture incorporating your name, logo, design or message to meet your individual specification.

Survey data source – https://www.slideshare.net/thebpma/corporate-gift-giving-study-results

View our range of logo cufflinks

 

About i4c Publicity Ltd:

Are you looking for custom made cufflinks? We can help.

i4c Publicity Ltd are one of the leading manufacturers and suppliers of corporate logo cufflinks

Call 024 7666 7440 or email us for a no-obligation instant quote.

 

Do Award Badges For Schools Really Work?

Harps October 6, 2017 Uncategorized

School Award Pin Badges 1

From our 17 years’ experience in this sector, school award badges absolutely work. We’ve worked directly
with schools, colleges and academies and have found that there is an increasing demand for award
badges. Whether it be awarding students for musical achievements, sporting success, 100% attainment
record or whether it’s presenting award badges at the end of year for outstanding performance, pin badges
have always served a positive purpose to motivate and reward children.

The benefits of awarding children

Studies have shown that the impact of positive reinforcement from an early age can have a positive impact
on the personalities of children and can shape them as they grow into adults. Physically rewarding school
children with badges can act as a tool to motivate not only the rewarded child, but also their fellow
classmates who may be also inspired to perform better.

Custom school award badges

Bespoke badges provide your school with a personalised identity that children can really associate with
and show off to friends and family alike. Generic badges can work but wouldn’t have the same impact as
customised logo badges. When you order with us, you get free design at no extra charge so you can be
sure to get the very best in high quality personalised school award badges.

Some of the benefits of ordering with i4c Publicity:

– Free Design Service
– No Set-Up Charges
– No Obligation Quotation
– Fast Turn Around
– Price Match Guarantee
– Dedicated Account Manager

Let us design your next award system.

View our range of bespoke award badges.

 

About i4c Publicity Ltd:

Are you looking for custom made award badges? We can help.

i4c Publicity Ltd are one of the leading manufacturers and suppliers of award badges for Schools, Colleges & Universities.

Call 024 7666 7440 or email us for a no-obligation instant quote.

 

What Tie Patterns actually mean

Pallavi Prasad June 1, 2017 Uncategorized

We often get enquiries about the different types of ties we can design and manufacture. With lots of styles, colours, patterns and choices available, it’s not easy to pick the best necktie, so we have put together this basic guide to tie patterns and styles.

Solid Colour Ties

Solid colour ties, custom school ties, personalised school ties, bespoke school ties, school house ties

Custom Solid Colour Ties for Schools

The solid colour necktie is one of the most versatile. Anyone can wear it without having to worry about patterns clashing or matching. Everyone’s tie collection will definitely have a solid colour tie with the colour used to make a bold or soft statement.

Schools use these ties to effectively distinguish their different houses, with the most popular colours being red, green, blue and red.

It is also easy to personalise solid colour ties as the logo stands out prominently and by going for a silk tie on a solid colour with logo you can make a real bold brand statement.

Buy custom made solid ties online here.

 

Striped Ties

custom school ties, personalised school ties, bespoke school ties, striped ties

Custom Striped Ties

Stripes were originally used on sporting club neckties. There is a striped tie out there for every man’s taste!

Colour hues range from subtle colours to bold and bright colours.

The first known use of striped ties was at the college rowers of Exeter College in Oxford. They took their boaters and tied them around their necks as a way to identify with their college.

This advanced to an accessory which evolved into a true striped necktie made with the college’s colours.

From then on striped neckties have been used as a means of identification for Rugby, Football, Cricket, Golf and all types of sporting clubs which are made up of the clubs colours and crest.

Buy custom striped ties online here.

 Checked Ties

custom regimental ties, personalised regimental ties, tartan ties, checked ties

Custom Checked Ties

A Checked Tie is another tie pattern suitable for the formal workplace.

Made of small lines crisscrossing each other throughout the length of the tie, checked tie can have mesmerising visual appeal.

This tie pattern is also a great choice for work or play. Men not only choose to wear the checked necktie to work but also outside of work. The strong lines of the tie can stand out and really enhance any formal suit.

Men not only choose to wear the checked necktie to work but also outside of work. The strong lines of the tie can stand out and really enhance any formal suit.

Buy custom checked ties here.

Geometric Ties

promotional ties, custom ties, personalised ties, geometric ties

Custom Geometric Ties

Made of basic shapes like triangles and squares on the background of the tie, these ties look corporate,  crisp and clean.

It is amazing what can be achieved with basic shapes, repeated, to create stunning tie designs.

These ties are usually made from two colours and or two tones. But with customisation, any number of colours, tones and textures can be created to give the desired effect.

But with customisation, any number of colours, tones and textures can be created to give the desired effect.

Design your own geometric ties here.

Polka Dot Ties

promotional ties, custom ties, personalised ties, polka dots tie

Personalised Polka Dots Tie

 

The polka dot ties are the trend of the season and more of the younger men are wearing polka dots combined with skinny ties.

It can be worn both at work and play. With careful choice of colours, they look very professional in a business attire.

You can customise and play with the size of the dots to give the desired effect.

They also come in various materials such as 100% silk and polyester.

Buy custom polka dots ties here.

Paisley Ties

Originated from Persia, paisley tie pattern was recognised as a sign of fertility. In the 60’s it evolved into a design loved by hippies focused on free love and peace. Therefore it is mostly worn in a celebratory environment such as a wedding or engagement.

Buy custom printed paisley ties here.

Source: tie-necktie-video.com

Find out more about Club Ties…

 

About i4c Publicity Ltd:

Are you looking for custom made promotional ties? We can help.

We, i4c Publicity Ltd are one of the leading manufacturers and suppliers of bespoke ties for Schools, Universities, Corporate organisations, Regiments, Associations and Clubs.

We can manufacture 100% silk ties and polyester ties.

You can also customise to clip on ties and bow ties.

custom tie template designs

Tie Design s from i4c Publicity Ltd

Also available in our wide range of promotional merchandise is custom tie clips, pocket squares, badges, cufflinks, ladies scarves and an amazing selection of stylish Presentation Boxes with tie sets, which transform your product into the perfect gift.

Take a look at our promotional product range here

 Want to know more?

Call us now on 024 7666 7440 or email us for a no-obligation FREE quote.

 

Show’s Over for Skinny Ties! Ramp is all set for the return of the Wide Neckties

Pallavi Prasad May 18, 2017 Uncategorized
bespoke Skinny and Wide Ties, custom neckties, club ties, school ties, black ties

After being a trend for a decade, skinny ties are now sadly going out of fashion and the old school wide ties are now totally in style! The famous J. Crew announced in its recent catalogue that it was widening its ties by a quarter-inch. But we wouldn’t call it old-fashioned as the mainstream neckties are 3 to 3¼ inches.

Story behind Skinny Neckties

In 2000, designer Hedi Slimane started the skinny trend at the Yves Saint Laurent men’s collection which included its ultra-slim suits and ties. When the influence of these suits eventually made it to the world, ties were narrowed to match increasingly smaller lapel pin badges. Neckties were narrowed down to as skinny as 1-inch wide at hip stores like Topman. The popularity of “Mad Men” helped keep skinny ties en vogue.

In 1995, The trend arose sales of $1.8 billion and by 2009, according to market-research firm NPD Group it grew up to $418 million! The trend was so popular that it helped a few startups like SkinnyFatties.

Style Notes

Ethan Song, CEO and co-founder of Frank & Oak, said “We’ve definitely seen the change in what the consumer’s buying. We’re seeing them go wider now, but not as wide as they once were in the ’90s.”

Song explained that it isn’t necessarily a trend reversal.

“I don’t think we’re going back to the wide Italian ties. The designers who influence the way men are buying and shopping, like Givenchy and Gucci, you see patterns and classical elements take shape, but they’re not traditional – they have more street elements.”

According to Tom Ford – creative director at Gucci and Yves Saint Laurent, accentuating the natural V of man’s body makes men look more masculine, less boyish, and in general, more powerful.

So our tip of the blog is that you don’t have to recycle your old ties but it’s definitely the perfect excuse to go shopping for the new ties!

Source: CBS News, Bloomberg.com

custom ties presentation boxes, personalised presentation boxes

Personalised Presentation Boxes

Are you looking for custom made promotional ties, tie clips, pocket squares or Badges? We can help.

We, i4c Publicity Ltd are one of the leading manufacturers and suppliers of bespoke ties for Schools, Universities, corporates, regiments, associations and clubs.

We can manufacture 100% silk ties and polyester ties.

You can also customise our clip on ties and bow ties.

Also available in our wide range of promotional merchandise is custom tie clips, pocket squares, badges, cufflinks, ladies scarves and an amazing selection of stylish Presentation Boxes with tie sets, which transform your product into the perfect gift.

Take a look at our promotional product range here

 Want to know more?

Call us now on 024 7666 7440 or email us for a no-obligation FREE quote.

 

Manufacturing Journey of Promotional Wristbands

Pallavi Prasad May 9, 2017 Uncategorized
custom Wristbands, personalised Wristbands, multicoloured Wristbands

How are the Promotional Wristbands made?

Silicone wristbands are an extremely popular promotional item and a great marketing tool for charities and fundraising. It’s mainly due to its simplicity, cost effectiveness, options to personalise and they are stylish!

This blog is a curtain raiser to share the humble manufacturing story of our favourite silicone wristbands.

Manufacturing Process of Charity Wristbands:

A silicone wristband has high levels of elasticity. This aids in ‘one size fits most’ sizing. Most wristbands are manufactured with a circumference between 7 and 8.5 inches, and their width is customisable.

Silicone rubber is extruded into tubes or strips of varying thickness. It is then compression moulded to set into the familiar round cross-section of a bracelet.

Options to Personalise:

  • Debossing – An imprint mould is used to recess debossed text into the silicone. This gives the silicone an engraved effect.
  • Filling – This is the most popular options for customisation. The text is engraved and filled with a contrasting colour ink.
  • Embossing – A great low-cost choice of customisation. The promotional content is screen printed on to the band, giving a sharp detail even for most complex logo designs.
  • Printing – The promotional content is raised, allowing letters to be left plain or screen printed with a contrasting colour.
  • Segmentation – These wristbands are made up of three colours, creating a segmented appearance. Bands can be customised with debossing, embossing or printing. Perfect for themes with several colours.
  • Glowing Effect – Made up of translucent silicone, these wristbands can be customised by debossing, embossing or printing. Amazing for events organised at evenings and afterwards.
  • Swirl Effect – These wristbands are made up of two colours that are blended together in order to create a swirl effect within the silicone. Can be customised with embossing, debossing or printing.
  • Un-printing – These wristbands are manufactured using a blank mould, and although there is no message or logo – customising options include a range of Pantone colour choices at no extra cost!

Remember to check out our Custom Silicone wristbands page for various options and pricing.

We, i4c Publicity Ltd are a leading manufacturer of custom merchandise such as personalised charity wristbands, ties, tie clips, badges, keychains, medals, cufflinks, fridge magnets, trolley tokens etc. Call us now on 024 7666 7440 or email us for a no-obligation FREE quote.

Source: Silicone Wristbands Direct

Want to be invisible in paparazzi photos? Try this paparazzi proof scarf!

Pallavi Prasad April 20, 2017 Uncategorized
invisible scarf, anti paparazzi scarf

Are you a celebrity, camera shy person or someone who doesn’t like their picture being taken by strangers in public? Here is the perfect solution for you. Presenting (drum rolls please)… a new ‘paparazzi-proof’ scarf!

Say no to unexpected pictures and videos on Facebook, Instagram and Snapchat!

It’s called the ISHU scarf and is designed by the Dutch-born fashion entrepreneur Saif Siddiqui who aims at giving people their right to privacy back.

Inspiration behind the paparazzi proof Scarf

In 2009 Siddiqui attempted to take a photo of him using an iPhone in front of some bikes. He observed that the bike’s reflector manipulated the flash of his mobile camera in a way that obscured the faces in the picture.

He immediately realised that if developed into the right product, this feature would be an ideal solution to people who want to keep their private moments in public private.

How does it work?

The scarf reflects the light back into a camera, effectively becoming an ‘invisibility cloak’. Perfect for anyone who does not want their photo taken.
If you are wearing this scarf, you are sure to be protected from mobile flash photography. The fashionable fabric effectively blocks any unwanted pictures. Pss… However, it does not stop no-flash photographs from being taken.

A host of celebrities including Cameron Diaz, singer Joe Jonas, Bayern Munich footballer Jerome Boateng and music producer Major Lazer have worn the ISHU after it was spotted at London Fashion Week last year.

Paparazzi proof scarf

Source: ISHU website, The Telegraph

Looking for personalised promotional scarves? We at i4c Publicity Ltd have more than 15 years of expertise in manufacturing custom made bespoke scarves for corporate organisation and sporting clubs.

Call us now on 024 7666 7440 for a FREE no-obligation quote or email us your design and requirements and we will get in touch with you.

Promotional Merchandise Ideas for Bank Holiday Weekend

Pallavi Prasad April 4, 2017 Uncategorized
promotional merchandise for bank holiday weekend, custom printed produts

Rain or shine, the bank holiday is on it’s way. Here are few tips to make the best out of the bank holidays and use promotional merchandise to market and increase your brand awareness.

A seriously long Bank Holiday

If you plan your holidays and annual leave well, you could have a long holiday of 18 days! yes, you heard it. 18 days of long holidays!
To take the maximum advantage, book holidays from April 18th – 28th. The rest of the holidays will automatically tag on.

Good Friday falls on April 14th and Easter Monday on April 17th. May Bank Holiday falls on May 1st. If your last working day is April 13th, you can return on May 2nd. The 18 days will consist of 3 bank holidays, 6 weekend days and 9 working days.

Promotional Merchandise for the Holidays

We have brought together a hand-picked selection of bespoke promotional merchandise ideas to help you make the most of the long weekend.
We at i4cpublicity aim to manufacture and supply high-quality promotional merchandise for various Schools, Universities, corporate organisations, clubs, charities etc at affordable prices.

Personalised Bags

A good bag not only catches the attention but is also functional. There are various attractive options to personalise a bag. Premium natural cotton bags, lunch bags, jute shopping bags, woven and non-woven tote bags, canvas bags, polyester bags, drawstring bags, paper bags etc, to name a few.

View our range of Custom Bags here

Personalised Tote Bags, custom plastic bags, promotional bags, mercchandisee

Range of Custom Tote Bags

Custom Water bottles

A bottle is a simple merchandise with great value. From a runner, gym enthusiastic, traveller to a lazy garden lounger everyone loves a water bottle. Along with sports water bottles, we also manufacture collapsible bottles and take away mugs.

View of Custom Water Bottles here

Promotional Water Bottles, printed bottles, personalised merchandise

Promotional Water Bottles in Various Colours and Options

Up for an adventure?

We have the active people covered too! From aluminium torch and camping lights to tool kit, swizz knife and measuring tape, we can customise merchandise to meet your requirement.
View of Custom Tools and Adventure gear

Personalised Umbrellas

It wouldn’t be a traditional Bank Holiday if there wasn’t a chance of rain! Those who know the British weather know that it’s always ‘sunny with a chance of rain’. Our range of umbrellas are weather resistant and durable. They are not only cost effective but also a perfect merchandise that is also useful for any home. The logos on the umbrellas stand out very well serving as an effective brand promotion.
View our Range of Custom Umbrellas

Promotional Scarves

Scarves are all an all season hit. They not only serve merchandise but also as a fashion accessory loved by everyone. We manufacture 100% silk scarves to associations and corporate organistions.

View our Custom Scarf Designs

custom silk scarves, personalised silk scarves, ladies scarves

Promotional Silk  Scarves

We are also a leading manufacturers of custom badges, key chains, medals, coins, car grill badges, ties, tie clips, cufflinks, metal products, pennants, shields and plaques, fridge magnets, wristbands and other custom merchandise.

Call us now on 024 7666 7440 or email us for a no-obligation FREE quote.

Why Reward Employees with Medals, Coins, Award Badges & Incentives?

Pallavi Prasad March 9, 2017 Uncategorized
Three Award badges in silver, gold and nickel

Motivated employees, members and even students can be a major factor in the success and performance of any organisation, therefore it is important that managers, coaches and teachers understand the power of reward systems and how they can be used to influence and enhance individual behaviour. A strategic reward system is important for motivation, recognition and appreciation, it gives that extra touch to the management-employee / student relationship and helps gain trust and longevity towards the organisation.

Below are a few ways in which you can show your appreciation:

Custom Medals and Coins

Bespoke presentation medals and coins make individuals feel like winners! It gives them something physical to remember their hard work and achievements and also is a lovely momentum to show off to their co-workers, friends and family of course.

Award Badges

Achievement and Award Badges are a wonderful way to celebrate success and long service or contributions from individuals. Award Badges can come in various sizes and finishes customised with your logo. The customisation helps to distinguish between different levels of achievement and helps individuals aim for the next level.

Incentives

Exciting incentives such as gift vouchers, movie tickets, shopping vouchers etc will not only lift spirits,  but also motivate individuals to work harder.  Extra holidays for employees in particular with long service years motivates them to continue working harder and provide continued loyalty to the company.  Offering flexible working hours to employees gives them more work-life balance, greater job satisfaction and improves their performance.

If you are looking for ideas to reward employees, members or students, look no further, we can help create bespoke badges and medals for you.

Get in contact with i4c Publicity Ltd on 024 7666 744  or email us for a FREE no-obligation quote.

About i4c Publicity Ltd
We are one of the leading manufacturing personalised award badges and award medals since 2000. We have been supplying a range of clients in the education, charity, corporate, private and public sectors.

Our Award badges come in various finishes such as Gold / Gilt, Silver / Nickel, Bronze / Antique Copper, Black Nickel, Antique Silver and Custom Finish

We can also offer various fittings for award badges such as Brooch Fitting, Clutch pin fitting, Stick pin fitting, Magnetic badges, Adhesive backing, key chain fitting, tie slides, cufflinks / T-Bar fitting etc.

Our most popular custom Medals are the bronze, silver and gold range customised with your logo or the long service Award Medals.

Read our blog: Using Award Badges in Education – Tips for Teachers

Using Fridge Magnets to promote your business – They always work!

Pallavi Prasad February 21, 2017 Uncategorized

Fridge Magnets are one of the cheap and effective methods to capture and retain customers. If you haven’t already thought about investing in promotional fridge magnets, this is the time! Below are some of the facts that will make you rethink about your marketing strategy using cost effective and quirky Fridge Magnets.

How to use custom, personalised Fridge magnets for your business

Promotional Fridge Magnets

Easy and effective targeting

With other methods of marketing such as leaflets or mailing list there is always a chance that it does not reach the right audience or no one really even looks at it.  But when Fridge Magnets are handed out, it’s almost certain that it would be used, even if it’s to prop up that take -away menu or the recent holiday picture.

Amazing value

Fridge Magnets can leave a lasting memory on the mind. Studies suggest that the average person opens their fridge 15-20 times a day! That’s a lot of exposure when measured over a few months to years! Repeat exposure leaves a sense of familiarity, trust and brand consciousness. The next time the customer is looking for products or services you provide, you’ll be the first company that comes to his mind.

Magnets are useful

Almost everyone uses Fridge Magnets as they can be used to attach notes, documents, pictures and serves as a showcase of everyday life.

Modern day business cards

Magnets serve as a handy business card, all of your contact details can be on the Fridge Magnet for the customer to contact you.

Easy to customise and cost effective to manufacture

With numerous shapes, sizes, colours and materials available, it is not only easy to customise Fridge Magnets but also to stand out from competitors with quirky and colourful designs. They are inexpensive to manufacture and fit into every budget.

Easy to distribute

You can give away your promotional Fridge Magnets to customers at events, pack into orders or hand out when you to meet them. They are so easy to distribute, target right people and make a lasting impression!

It’s time-tested!

Personalised Fridge Magnets are the easiest way to get what customer wants from promotional merchandising in a very short span of time. By creating a repetition, it serves as an effective time-tested reference.

So what are you waiting for?!

Order your bespoke fridge magnets now!

About i4c Publicity Ltd:
We are one of the leading providers of high-quality promotional items such as fridge magnets, ties, badges, key chains , wristbands and more!

If you are looking for bespoke personalised Fridge Magnets to promote your business, look no further!

Call us now on 024 7666 7440 or email us for a no obligation FREE quote.

Source: Ps Print & 1Print

The Power of Gifting!

Pallavi Prasad February 9, 2017 Uncategorized
gifting, promotional merchandise, custom, personalised

Have a read of our infographic to show the power of gifting.

Our Brain Loves Shopping!

  • Research has proven that shopping and gifting produces our body’s natural feel-good chemical called endorphins
  • Researchers at the UK’s Brunel University suggest that shopping is associated with increased activity in the prefrontal cortex, a part of the brain that has been linked to pleasure and positive thinking
  • Anything new boosts serotonin, which neurotransmitter chemical responsible for happiness
  • The brainstream is an ancient part of our brain hard-wired to mistrust strangers, gifting can override this part and disarm the evolutionary impulse to guard resources at the sight of strangers

History of Gifting!

Ancient Egyptians – Ancient Egyptians gave gifts to kings to win personal favours or form new alliances.

Roman Innovation – Gifting in Roman times extended the concept beyond war and politics. Gifts were used to celebrate Saturnalia, an early form of Christmas. common gifts were evergreen branches and sweet cakes.

Birth of Birthday! (1400-1500) – Like many traditions in Europe, gifts and birthday parties began as a nice way to ward off evil spirits.

Victorian Christmas – The most cherished gifts were handmade objects, needlework or something useful.

Story of Gifting in Marketing!

Coca-cola gives the world a coke – Back in 1887, coca-cola used free samples to launch their “sparkling beverage”. Customers could redeem small pieces of paper and claim their free bottle of coke from the pharmacy counter.

How Santa got his first job in retail – In 1870, Macy’s started an american tradition, They hired their first Santa Claus, who listened to children’s wishes and then told parents where to find toys in the store!

Will you accept this free gift – In the 1930s, direct response pioneer Robert Collier sends free fountain pens to doctors. It’s a clever way to earn their trust and up sell them on his $7,95 doctor’s “handbags”. This was a new technique at the time.

How technology makes gifts profitable

A shift to gift marketing – Companies have begun to shift budgets from traditional promotions to promotional merchandise and gifts.

Big Data to rescue – With technology companies can analyse data to predict which customers spent more than the gifted amount. This allows companies to find profitable customers based on their past spending habits.

Our Promotional Product range

i4c Publicity Ltd has a wide variety of promotional merchandise custom made for you! Below are some of the products we can personalise:

Take a look at our Gallery for our designs or our Products Page for list of all our items.

Call us now on 024 7666 7440 for a FREE no-obligation quote.

Alternatively you can email us your design and requirements and we will get in touch with you.

p.s Don’t forget our Price Promise, we guarantee to beat any like for like quote!

 

World Cancer Awareness Day – Show your support on 4th February!

Pallavi Prasad January 26, 2017 Uncategorized

Cancer Awareness Day, i4c publicity ltd

World Cancer Awareness Day, marked on February 4 aims to raise awareness of cancer and to encourage its prevention, detection, and treatment. World Cancer Day was founded by the Union for International Cancer Control (UICC). The primary goal of the World Cancer Day is to significantly reduce illness and death caused by cancer by 2020.

Some Facts:

  • Cancer is the number 2 killer in developed countries and number 1 in underdeveloped countries
  • Currently, 8.2 million people die from cancer worldwide every year! Out of which, 4 million people die at the age between 30 to 69 years
  • Scientific experts worldwide agree that at least half of all cancers and cancer-related deaths are preventable
  • Cancer is the single name assigned to more than 100 diseases. Cancer is a result of abnormal cells that multiply and spread out of control, damaging healthy cells along the way. Most cancers result in tumours but those that affect the blood do not. Cancer can occur in any part of your body.
  • More than 90% of all lung cancer cases are the result of smoking and 22% of all cancer deaths are due to lung cancer from smoking.
  • Sleep deprivation caused by getting less than six hours of sleep per day increases your risk of colon cancer.
  • Every day, more than 175,000 children being diagnosed worldwide each year. Cancer is the number 1 killer disease in children.
  • Nitrates contribute to cancer. Meat such as sausage, hot dogs, and bacon contain a preservative/flavouring agent called nitrates.
    Preparation with high heat and ingestion causes a chemical reaction with the digestive fluids in your body, converting nitrates to nitrites. Nitrates also filter into groundwater from the use of fertiliser.
  • The most common cancer-causing foods are refined sugar and flour, soda, microwave popcorn, food in cans produced with BPA, grilled or processed meat, and hydrogenated oils. Green tea, berries, turmeric, avocados, garlic, kale, and even dark chocolate are just a few that target and destroy cancer cells.

World Cancer Day is the ideal opportunity to spread the word and raise the profile of cancer in people’s minds and in the world’s media.

4th February is an opportunity for as many people as possible to come together and talk about cancer.

We are i4c Publicity Ltd, one of the leading manufacturers of charity pin badges and take this opportunity to supply pin badges to various organisations.

Please call us on 024 7666 7440 or email us for a no obligation FREE quote.

Take a look at our Gallery for our designs or our Products Page for list of all our products.

Call us now on 024 7666 7440 for a FREE no-obligation quote.

Source:
www.worldcancerday.org
www.wikipedia.org
www.thetruthaboutcancer.com

History and Evolution of Promotional Merchandise

Pallavi Prasad January 24, 2017 Uncategorized
History, evolution, Promotional Merchandise, custom, personalised

History and evolution of Promotional Merchandise

History and evolution of Promotional Merchandise

Commemorative Coins

Then:
The first ever promotional product was the commemorative buttons of the election victory of George Washington in 1789
Today:
Today Commemorative coins are die struck and polished giving the medals an extremely high-quality finish.

Button Badges

Then:
In 1893, Benjamin S. Whitehead patented the insertion of a sheet of a celluloid transparent film over a photograph mounted on a badge to protect the image from scratches and abrasion.

Another patent was issued to his New Jersey company, Whitehead & Hoag, in 1896 for a “Badge Pin or Button” which used a metal pin anchored to the back of the button to fasten the badge.

Now:
Button badges are very versatile and are now used in charities, schools and clubs. They are a simple and low cost way of getting your message out there. They can now be made in various sizes. They come with super safe on the reverse as well.

Key Chains

Then:
key chains have been around since the latter part of the 19th century. From its humble beginnings as metal rings or hoops, key chains and key rings have definitely not allowed themselves to be left behind by technology.

Now:
Key chains, especially trolley key chains/Trolley tokens have become very popular. Various materials ranging from PVC to metals and finishes have made it a very popular merchandise.

Ties

Then:
Necktie originated in the 17th century, during the 30 year war in France when King Louis XIII hired Croatian mercenaries wore a piece of cloth around their neck as part of their uniform. Neckties were used to tie the top of their jackets which also had quite a decorative effect.

He liked it so much that he made these ties a mandatory accessory for Royal gatherings, and gave this clothing piece the name “La Cravate” – the name for necktie in French to this day.

Now:
Ties have become a fashionable accessory today. There are varieties of materials such as silk and polyester from which ties are made. Logos and designs can be created on the ties. Ties can be a very useful promotional merchandise to Schools, Universities, Corporate, Associations and Clubs.
Tie slides and cufflinks have also gained popularity with increasing demand for ties.

Fridge Magnets

Then:
World’s first fridge magnet was invented by William Gladstone Blunt and Emmanuel Shiverofski in 1876. What started as a magnetic advert for trains was transformed into fridge magnets!

Now:
Fridge magnets are a very fancy merchandise to have. Most homes have a variety of fridge magnets. Technology has given us the provision to manufacture magnets ranging from PVC to metal finished with intricate enamel and polishing.

Our Promotional Product range

i4c Publicity Ltd has a wide variety of promotional merchandise custom made for you! We are one of the leading providers of high quality promotional merchandise such as custom badges, ties, key chains, medals, trolley coins, cufflinks, tie slides, embroidered badges, scarfs, pennants, fridge magnets, wristbands, shields, plaques, umbrellas and more!

Please call us on 024 7666 7440 or email us for a no obligation FREE quote.

Take a look at our Gallery for our designs or our Products Page for list of all our products.

Call us now on 024 7666 7440 for a FREE no-obligation quote.

Alternatively you can email us your design and requirements and we will get in touch with you.