Advantages of Promotional Items – Start the New Year with a Bang

Mug with logo

Businesses have advertising campaigns to allow them to grow and showcase their talents. Using promotional products and merchandise is a great way to move your advertising into the homes and workplaces of potential and existing customers and get them interested in your brand. Here are just a few advantages of promotional merchandise for your brand.

Cost Effective

Promotional products help you to reach a large number of people with a small budget and minimal effort. Additionally to this, it is cost effective in terms of impressions compared to other advertising processes, whilst also gaining more active interaction with consumers compared to magazine and tv. Statistics show that promotional products have a 50.7% success rate of a call to action.

Attract New Customers

Promotional merchandise can create brand awareness and attract new clients – helping you to expand your business. Giving out promotional products means there are no limitations for target audience and puts your brand in hands of people who otherwise may not have chance to advertise to. They attract attention, making people more receptive to your business, logo and brand name, which is necessary for brand recognition and exposure.

promotional mugs

Build Brand Loyalty

Businesses need to engage well with customers, and free gifts allow you to do this with large benefits. When you give something to a customer for free, they are more likely to become loyal to you, even after the gift giving has been completed. It is also a great way to start communication, a chance for you to build a relationship and ultimately a sale. Studies show that giving a gift to customers will increase their chance of purchasing from you in the future, instead of your competitors.

Builds a Good Relationship

Building strong connections will help your business in the long run, helping to build your brand presence and build trust with customers. Gifting products is a great communication starter as they are likely to listen to what you have to say. This means that they will then use word of mouth marketing, recommending to friends and family and thus bringing in more sales and revenue for your business.

promotional keyrings


These products can be used in giveaways, which are used to attract customers who will remember your brand. This is also a great way to increase engagement as well as brand awareness, and great for the customer who wins the competition. It will bring your network together and allow you to find new people and target audiences, as it will bring together a variety of different people.

Reward your customers

Gifting products set the steps to build relations with an existing client, and shows that you are distinctive from your competitors. It will allow them to get passionate about your brand when emotions are triggered, strong levels of commitment which leads to strong customer retention. Providing personalised, tangible products is effective to keep potential customers interested in your brand.


Adding new ideas and tools to your marketing mix creates fresh opportunities and allows you to increase brand exposure and awareness. Why not use some promotional merchandise to meet your marketing goals in 2019, allowing you to kick start the new year right.