Show’s Over for Skinny Ties! Ramp is all set for the return of the Wide Neckties
After being a trend for a decade, skinny ties are now sadly going out of fashion and the old school wide ties are now totally in style! The famous J. Crew announced in its recent catalogue that it was widening its ties by a quarter-inch. But we wouldn’t call it old-fashioned as the mainstream neckties are 3 to 3¼ inches.
Story behind Skinny Neckties
In 2000, designer Hedi Slimane started the skinny trend at the Yves Saint Laurent men’s collection which included its ultra-slim suits and ties. When the influence of these suits eventually made it to the world, ties were narrowed to match increasingly smaller lapel pin badges. Neckties were narrowed down to as skinny as 1-inch wide at hip stores like Topman. The popularity of “Mad Men” helped keep skinny ties en vogue.
In 1995, The trend arose sales of $1.8 billion and by 2009, according to market-research firm NPD Group it grew up to $418 million! The trend was so popular that it helped a few startups like SkinnyFatties.
Ethan Song, CEO and co-founder of Frank & Oak, said “We’ve definitely seen the change in what the consumer’s buying. We’re seeing them go wider now, but not as wide as they once were in the ’90s.”
Song explained that it isn’t necessarily a trend reversal.
“I don’t think we’re going back to the wide Italian ties. The designers who influence the way men are buying and shopping, like Givenchy and Gucci, you see patterns and classical elements take shape, but they’re not traditional – they have more street elements.”
According to Tom Ford – creative director at Gucci and Yves Saint Laurent, accentuating the natural V of man’s body makes men look more masculine, less boyish, and in general, more powerful.
So our tip of the blog is that you don’t have to recycle your old ties but it’s definitely the perfect excuse to go shopping for the new ties!
Source: CBS News, Bloomberg.com
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