Are you a celebrity, camera shy person or someone who doesn’t like their picture being taken by strangers in public? Here is the perfect solution for you. Presenting (drum rolls please)… a new ‘paparazzi-proof’ scarf!

Say no to unexpected pictures and videos on Facebook, Instagram and Snapchat!

It’s called the ISHU scarf and is designed by the Dutch-born fashion entrepreneur Saif Siddiqui who aims at giving people their right to privacy back.

Inspiration behind the paparazzi proof Scarf

In 2009 Siddiqui attempted to take a photo of him using an iPhone in front of some bikes. He observed that the bike’s reflector manipulated the flash of his mobile camera in a way that obscured the faces in the picture.

He immediately realised that if developed into the right product, this feature would be an ideal solution to people who want to keep their private moments in public private.

How does it work?

The scarf reflects the light back into a camera, effectively becoming an ‘invisibility cloak’. Perfect for anyone who does not want their photo taken.
If you are wearing this scarf, you are sure to be protected from mobile flash photography. The fashionable fabric effectively blocks any unwanted pictures. Pss… However, it does not stop no-flash photographs from being taken.

A host of celebrities including Cameron Diaz, singer Joe Jonas, Bayern Munich footballer Jerome Boateng and music producer Major Lazer have worn the ISHU after it was spotted at London Fashion Week last year.

Source: ISHU website, The Telegraph

Looking for personalised promotional scarves? We at i4c Publicity Ltd have more than 15 years of expertise in manufacturing custom made bespoke scarves for corporate organisation and sporting clubs.

Call us now on 024 7666 7440 for a FREE no-obligation quote or email us your design and requirements and we will get in touch with you.

Rain or shine, the bank holiday is on it’s way. Here are few tips to make the best out of the bank holidays and use promotional merchandise to market and increase your brand awareness.

A seriously long Bank Holiday

If you plan your holidays and annual leave well, you could have a long holiday of 18 days! yes, you heard it. 18 days of long holidays!
To take the maximum advantage, book holidays from April 18th – 28th. The rest of the holidays will automatically tag on.

Good Friday falls on April 14th and Easter Monday on April 17th. May Bank Holiday falls on May 1st. If your last working day is April 13th, you can return on May 2nd. The 18 days will consist of 3 bank holidays, 6 weekend days and 9 working days.

Promotional Merchandise for the Holidays

We have brought together a hand-picked selection of bespoke promotional merchandise ideas to help you make the most of the long weekend.
We at i4cpublicity aim to manufacture and supply high-quality promotional merchandise for various Schools, Universities, corporate organisations, clubs, charities etc at affordable prices.

Personalised Bags

A good bag not only catches the attention but is also functional. There are various attractive options to personalise a bag. Premium natural cotton bags, lunch bags, jute shopping bags, woven and non-woven tote bags, canvas bags, polyester bags, drawstring bags, paper bags etc, to name a few.

View our range of Custom Bags here

Range of Custom Tote Bags

Custom Water bottles

A bottle is a simple merchandise with great value. From a runner, gym enthusiastic, traveller to a lazy garden lounger everyone loves a water bottle. Along with sports water bottles, we also manufacture collapsible bottles and take away mugs.

View of Custom Water Bottles here

Promotional Water Bottles in Various Colours and Options

Up for an adventure?

We have the active people covered too! From aluminium torch and camping lights to tool kit, swizz knife and measuring tape, we can customise merchandise to meet your requirement.
View of Custom Tools and Adventure gear

Personalised Umbrellas

It wouldn’t be a traditional Bank Holiday if there wasn’t a chance of rain! Those who know the British weather know that it’s always ‘sunny with a chance of rain’. Our range of umbrellas are weather resistant and durable. They are not only cost effective but also a perfect merchandise that is also useful for any home. The logos on the umbrellas stand out very well serving as an effective brand promotion.
View our Range of Custom Umbrellas

Promotional Scarves

Scarves are all an all season hit. They not only serve merchandise but also as a fashion accessory loved by everyone. We manufacture 100% silk scarves to associations and corporate organistions.

View our Custom Scarf Designs

Promotional Silk  Scarves

We are also a leading manufacturers of custom badges, key chains, medals, coins, car grill badges, ties, tie clips, cufflinks, metal products, pennants, shields and plaques, fridge magnets, wristbands and other custom merchandise.

Call us now on 024 7666 7440 or email us for a no-obligation FREE quote.