Have a read of our infographic to show the power of gifting.

Our Brain Loves Shopping!

• Research has proven that shopping and gifting produces our body’s natural feel-good chemical called endorphins
• Researchers at the UK’s Brunel University suggest that shopping is associated with increased activity in the prefrontal cortex, a part of the brain that has been linked to pleasure and positive thinking
• Anything new boosts serotonin, which neurotransmitter chemical responsible for happiness
• The brainstream is an ancient part of our brain hard-wired to mistrust strangers, gifting can override this part and disarm the evolutionary impulse to guard resources at the sight of strangers

History of Gifting!

Ancient Egyptians – Ancient Egyptians gave gifts to kings to win personal favours or form new alliances.

Roman Innovation – Gifting in Roman times extended the concept beyond war and politics. Gifts were used to celebrate Saturnalia, an early form of Christmas. common gifts were evergreen branches and sweet cakes.

Birth of Birthday! (1400-1500) – Like many traditions in Europe, gifts and birthday parties began as a nice way to ward off evil spirits.

Victorian Christmas – The most cherished gifts were handmade objects, needlework or something useful.

Story of Gifting in Marketing!

Coca-cola gives the world a coke – Back in 1887, coca-cola used free samples to launch their “sparkling beverage”. Customers could redeem small pieces of paper and claim their free bottle of coke from the pharmacy counter.

How Santa got his first job in retail – In 1870, Macy’s started an american tradition, They hired their first Santa Claus, who listened to children’s wishes and then told parents where to find toys in the store!

Will you accept this free gift – In the 1930s, direct response pioneer Robert Collier sends free fountain pens to doctors. It’s a clever way to earn their trust and up sell them on his $7,95 doctor’s “handbags”. This was a new technique at the time.

How technology makes gifts profitable

A shift to gift marketing – Companies have begun to shift budgets from traditional promotions to promotional merchandise and gifts.

Big Data to rescue – With technology companies can analyse data to predict which customers spent more than the gifted amount. This allows companies to find profitable customers based on their past spending habits.

Our Promotional Product range

i4c Publicity Ltd has a wide variety of promotional merchandise custom made for you! Below are some of the products we can personalise:

• Badges
• Key Chains
• Medals and coins
• Grill Badges
• Ties
• Scarves
• Cufflinks and tie slides
• Metal products
• Embroidered badges
• Pennants
• Shields and Plaques
• Fridge Magnets
• Wristbands
• Umbrellas

Take a look at our Gallery for our designs or our Products Page for list of all our items.

Call us now on 024 7666 7440 for a FREE no-obligation quote.

Alternatively you can email us your design and requirements and we will get in touch with you.

p.s Don’t forget our Price Promise, we guarantee to beat any like for like quote!

World Cancer Awareness Day, marked on February 4 aims to raise awareness of cancer and to encourage its prevention, detection, and treatment. World Cancer Day was founded by the Union for International Cancer Control (UICC). The primary goal of the World Cancer Day is to significantly reduce illness and death caused by cancer by 2020.

Some Facts:

• Cancer is the number 2 killer in developed countries and number 1 in underdeveloped countries
• Currently, 8.2 million people die from cancer worldwide every year! Out of which, 4 million people die at the age between 30 to 69 years
• Scientific experts worldwide agree that at least half of all cancers and cancer-related deaths are preventable
• Cancer is the single name assigned to more than 100 diseases. Cancer is a result of abnormal cells that multiply and spread out of control, damaging healthy cells along the way. Most cancers result in tumours but those that affect the blood do not. Cancer can occur in any part of your body.
• More than 90% of all lung cancer cases are the result of smoking and 22% of all cancer deaths are due to lung cancer from smoking.
• Sleep deprivation caused by getting less than six hours of sleep per day increases your risk of colon cancer.
• Every day, more than 175,000 children being diagnosed worldwide each year. Cancer is the number 1 killer disease in children.
• Nitrates contribute to cancer. Meat such as sausage, hot dogs, and bacon contain a preservative/flavouring agent called nitrates.
  Preparation with high heat and ingestion causes a chemical reaction with the digestive fluids in your body, converting nitrates to nitrites. Nitrates also filter into groundwater from the use of fertiliser.
• The most common cancer-causing foods are refined sugar and flour, soda, microwave popcorn, food in cans produced with BPA, grilled or processed meat, and hydrogenated oils. Green tea, berries, turmeric, avocados, garlic, kale, and even dark chocolate are just a few that target and destroy cancer cells.

World Cancer Day is the ideal opportunity to spread the word and raise the profile of cancer in people’s minds and in the world’s media.

4th February is an opportunity for as many people as possible to come together and talk about cancer.

We are i4c Publicity Ltd, one of the leading manufacturers of charity pin badges and take this opportunity to supply pin badges to various organisations.

Please call us on 024 7666 7440 or email us for a no obligation FREE quote.

Take a look at our Gallery for our designs or our Products Page for list of all our products.

Call us now on 024 7666 7440 for a FREE no-obligation quote.

Source:
www.worldcancerday.org
www.wikipedia.org
www.thetruthaboutcancer.com

History and evolution of Promotional Merchandise

History and evolution of Promotional Merchandise

Commemorative Coins

Then:
The first ever promotional product was the commemorative buttons of the election victory of George Washington in 1789
Today:
Today Commemorative coins are die struck and polished giving the medals an extremely high-quality finish.

Button Badges

Then:
In 1893, Benjamin S. Whitehead patented the insertion of a sheet of a celluloid transparent film over a photograph mounted on a badge to protect the image from scratches and abrasion.

Another patent was issued to his New Jersey company, Whitehead & Hoag, in 1896 for a “Badge Pin or Button” which used a metal pin anchored to the back of the button to fasten the badge.

Now:
Button badges are very versatile and are now used in charities, schools and clubs. They are a simple and low cost way of getting your message out there. They can now be made in various sizes. They come with super safe on the reverse as well.

Key Chains

Then:
key chains have been around since the latter part of the 19th century. From its humble beginnings as metal rings or hoops, key chains and key rings have definitely not allowed themselves to be left behind by technology.

Now:
Key chains, especially trolley key chains/Trolley tokens have become very popular. Various materials ranging from PVC to metals and finishes have made it a very popular merchandise.

Ties

Then:
Necktie originated in the 17th century, during the 30 year war in France when King Louis XIII hired Croatian mercenaries wore a piece of cloth around their neck as part of their uniform. Neckties were used to tie the top of their jackets which also had quite a decorative effect.

He liked it so much that he made these ties a mandatory accessory for Royal gatherings, and gave this clothing piece the name “La Cravate” – the name for necktie in French to this day.

Now:
Ties have become a fashionable accessory today. There are varieties of materials such as silk and polyester from which ties are made. Logos and designs can be created on the ties. Ties can be a very useful promotional merchandise to Schools, Universities, Corporate, Associations and Clubs.
Tie slides and cufflinks have also gained popularity with increasing demand for ties.

Fridge Magnets

Then:
World’s first fridge magnet was invented by William Gladstone Blunt and Emmanuel Shiverofski in 1876. What started as a magnetic advert for trains was transformed into fridge magnets!

Now:
Fridge magnets are a very fancy merchandise to have. Most homes have a variety of fridge magnets. Technology has given us the provision to manufacture magnets ranging from PVC to metal finished with intricate enamel and polishing.

Our Promotional Product range

i4c Publicity Ltd has a wide variety of promotional merchandise custom made for you! We are one of the leading providers of high quality promotional merchandise such as custom badges, ties, key chains, medals, trolley coins, cufflinks, tie slides, embroidered badges, scarfs, pennants, fridge magnets, wristbands, shields, plaques, umbrellas and more!

Please call us on 024 7666 7440 or email us for a no obligation FREE quote.

Take a look at our Gallery for our designs or our Products Page for list of all our products.

Call us now on 024 7666 7440 for a FREE no-obligation quote.

Alternatively you can email us your design and requirements and we will get in touch with you.

School Award Badges

Every School aims at motivating students to do well and get good grades. The common goal for teachers and parents is not only getting their children to get excellent grades but also learning in order to use this knowledge in real life. Achieving this can be turned into a ‘fun mode’ by rewarding students with badges!

Badges are a very innovative way to motivate, cheer and bring the element of competitive spirit into the learning system. Children love to show off the badges they have earned through the process. Children with award badges motivate fellow children to work towards it and earn more badges.

Badges encourage students to try harder and think outside the box. Badges are an attractive reward and who wouldn’t love to be rewarded and given something to wear that shows off their achievement?

Where can I begin?

Teachers can list the targets they want the students to meet and reward them with certain badges!

1. Specific Targets
   List specific activities you want your students to complete.Once the student is successful in this he will be rewarded with a beautiful badge!
2. Random Targets
   You can create a few badges for doing something completely random but still in line with the class curriculum. It might be an assignment or a project work. It can be something that helps students to put additional effort to learn the subject.
3. Exceptional targets
   Apart from the day to day tasks, some targets are hard to accomplish. When a student achieves something extraordinary, another special badge can be awarded. This is an innovative way to push students to work harder and to do things in unconventional ways.

Source: Edudemic

We at i4c Publicity Ltd are pioneers in manufacturing personalised award badges since 2000. We have been supplying a range of clients in the education, charity, corporate, private and public sectors.

Our Award badges can come in various finishes such as

1. Gold / Gilt
2. Silver / Nickel
3. Bronze / Antique Copper
4. Black Nickel
5. Antique Silver
6. Custom Finish

We can also offer various fittings for badges such as Brooch Fitting, Clutch pin fitting, Stick pin fitting, Magnetic badges, Adhesive backing, key chain fitting, tie slides, cufflinks / T-Bar fitting etc.

If you are a School looking for ideas to reward students, look no further! We can help create bespoke badges for you.

Get in contact with i4c Publicity Ltd on 024 7666 7440 for a FREE no-obligation quote.

Alternatively you can email us your design and requirements and we will get in touch with you.

Take a look at our Product Gallery and click here to order your custom award badges!

New one pound coins calls for buying new trolley coins/trolley tokens!

Mark the date! Royal Mint is producing 1.5 billions of the new UK £1 coin from March 2017. This is said to be the most secure coin in the world. The existing £1 coin will begin to be withdrawn from circulation.

Approximately one is 30 £1 coins in circulation is counterfeit. For the first time in over 30 years, these coins are being replaced to avoid counterfeiters.

Some of its features are as follows:

• New design shows the English rose, the Welsh leek, the Scottish thistle and the Northern Irish shamrock emerging from one stem within a royal coronet – created by David Pearce, winner of public design competition at the age of 15.
• It is 12-sided! its unique shape makes it instantly identifiable, even by touch.
• It is made of two metals. The outer ring is gold coloured (nickel-brass) and the inner ring is silver coloured (nickel-plated alloy).
• Latent image – it has a hologram that changes from a ‘£’ symbol to the number ‘1’ when the coin is seen from different angles.

The existing £1 coins will stop being legal tender on October 15, 2017. Is your business ready for this change?
This is the best time to order your custom trolley coins, also known as trolley tokens or trolley keychains.

Order your New Trolley Coins/Trolley Tokens/Trolley Key chains now!

Trolley tokens have been a huge success in the recent years. Unlike other promotional items trolley coins have a fantastic range of daily uses as you can use trolley key chains at supermarkets, gym lockers and for luggage trolleys at the airport. You can personalise both sides of the trolley coins, with your logo, include your telephone number and website on the back of the trolley coins. A custom trolley coin is a constant reminder of the brand and if the design is brilliant, it acts as a piece of fashion wear!

How are the Supermarkets and Vending Machines Coping?

Tesco, one of the biggest supermarket have planned a transition period of just over six months when the old circular pound trolley coins will be still accepted as legal tender.

Sainsbury’s, Morrisons, Lidl and Waitrose are also embracing this change. Currently, their trolleys accept both old and new coins.

The Automatic Vending Association (AVA) estimated that there around half a million vending machines across the UK and that all vending machines will be fully upgraded by October 15.

Are you looking for personalised Trolley Coins/Trolley Tokens/Trolley keychains to promote your business? We can help you!

We work with Schools & Universities, Charities & Fundraising, Corporate, Clubs, Associations, Public Sector, Consumer Brands and Agencies to create bespoke trolley coins/trolley tokens designed for your needs and branding.

We, at i4c Publicity Ltd is one of the leading providers of high quality promotional merchandise such as custom badges, ties, key chains, medals, trolley coins, cufflinks, tie slides, embroidered badges, scarfs, pennants, fridge magnets, wristbands, shields, plaques, umbrellas and more!

Please call us on 024 7666 7440 or email us for a no obligation FREE quote.

Source: The New Pound Coin

Tottenham Hotspur and Royal British Legion have jointly launched a limited edition Poppy pin badge to mark the Remembrance day.

With a minimum of £3 donation, the pin badge will be available for fans to purchase. Funds raised from sale of the pin badges will be donated to the Royal British Legion.

Tottenham Hotspur and Royal British Legion limited edition Poppy Pin Badge.

The badge is testament to the strength of the on-going relationship between the Club and the Legion. It’s the UK’s leading Service charity, providing practical care, advice and support to serving members of the Armed Forces, veterans of all ages and their families.

How are the Poppy Pin Badges made?

Take a look at this interesting video to find out how poppy pin badges are made!

Why do we wear Poppy Pin Badges?

The poppy is a symbol of respect for those who have died during the First and World War II. It is also for those millions of people affected by war.

Poppies are said to be the first flower to emerge from the freshly-dug graves of dead soldiers on Flanders Fields.
Canadian Doctor John McCrae was the first person to notice. He went on to write the poem In Flanders Fields – recalling the scene. The poem inspired the use of silk poppies as a sign of remembrance.

The poppies are now a symbol of remembrance and hope.

When can you start wearing the Poppy Pin Badge?

Poppies are sold from around October 23, 2016 but most people won’t start wearing it until October 31. It is believed that a poppy should be worn from 11 days before Remembrance Day.
Others meanwhile say that a poppy shouldn’t be worn until after Bonfire Night and Halloween.

Source: Metro, Tottenham Hotspur

Are you looking for personalised pin badges to promote your charity or business? We can help you!

We, at i4c Publicity Ltd is one of the leading providers of high quality promotional merchandise such as custom badges, ties, key chains, medals, trolley coins, cufflinks, tie slides, embroidered badges, scarfs, pennants, fridge magnets, wristbands, shields, plaques, umbrellas and more!

Please call us on 024 7666 7440 or email us for a no obligation FREE quote.

Here we have a quality infographic that provides information about how big businesses use colours to affect your emotions and why some of the top logos can be dirt cheap. In this blog about the evolution of logos, learn all about the colour red which is associated with the intensity of blood and fire, the colour blue which is associated with the depth and stability of sky and sea, the colour yellow which is associated with the energy and joy of sunshine, plus lots of other colours and more – Enjoy the infographic and share with your friends.

Many thanks to the folks at FinancesOnline.com for this quality infographic.

Have you ever been confused by colour profiles, CMYK, RGB and Pantone? We found this great infographic which simply explains all about colour: profiles and printing techniques. Here at i4c Publicity Ltd we work to the Pantone Matching System (PMS) for all our pin badges, key chains, medals, cufflinks, tie slides and other metal products. This ensures we accurately match colours to your specific brand or logo and you receive a high quality finish everytime.

Many thanks to the people at The Logo Company for this fantastic piece.

We’re excited to announce the launch of our new website here at i4c Publicity!

Our new online store is more modern, user-friendly and showcases our incredible products better than ever before.

We’d also like to welcome you to our new blog – where you can now catch the latest news here at i4c Publicity regarding our products, offers and much more.

We invite you to have a look around our new website and browse the wide range of products we offer.

From badges to key chains and ties to scarves – we cover all bases when it comes to promotional items that can be completely bespoke to you.

Our new website ensures that you can get to know us properly and know what to expect when trusting us with your custom. The ‘Our Clients’ page highlights the wide range of clients and industries we have worked with previously and also shows what some of our previous customers have to say about us.

The ‘Our Process’ page shows exactly how we operate, and how we can turn your design ideas into a reality using the latest technology to meet the highest standards.

So please, make yourself at home and take a look around – and if you have any questions then do not hesitate to contact us.

Enjoy!

i4c Publicity Team