With Christmas approaching, you may need to get badges printed quickly for gifts or for promotional events.
Christmas badges are the ideal way to celebrate the festive season, as well as being great for gifts. Not only that, but they are great for charity events and corporate events – which come around at this time of year. Badges are a great way to get exposure for your brand, as well to give to your employees to wear to such events – helping brand awareness.
We realise that you may have an influx of orders whilst approaching the Christmas Period, meaning that you need your badges delivered fast. To help with this, we now offer Express Printing in time for Christmas – with you in mind.
If you usually order enamel badges, printed badges may be a greater alternative, as they are a lot quicker to be delivered. This will cut 2 weeks of lead time, meaning that you can have your order for when you need it most.
Delivery is usually 7-10 days, which allows you to get your stock quickly. However, if you need to meet a deadline, or need your delivery quicker, then please contact us and we will do our best to get your order completed quicker.
You can also choose whether to have standard printed badges or bespoke cut to shape printed badges, both are great for all occasions. Although prices do vary for bespoke badges, they are a great way to make a statement for your brand.
Whether you need badges for corporate events for your workforce, or for individual customers, we offer the perfect solution by providing quick lead times and delivery times. Order your badges today, or contact us for more information.
Here at i4c Publicity, we offer many types of badges, including soft enamel and hard enamel lapel pins. But one of the most common questions we get asked is: What’s the difference between hard and soft enamel? And what’s more, which should you choose? Here’s everything you need to know.
Soft enamel pins are more cost-effective and versatile. Despite their name, they are raised and recessed – and lend a precise and polished look.
Soft enamel pins are stamped into gold or nickel, where the enamel is added in the recessed area and put through ovens to make this hard.
Unlike Soft enamel, with hard enamel pins the enamel is added before the plating is added. This means that it is polished flat to the same level as the metal die lines, giving them a flat, smooth surface. Hard enamel pins can creare slightly less detail than soft enamel, also meaning that the outlines may be thicker than in the design.
Whether you chose soft or hard enamel for your pins, we will ensure that they are of high quality and match your designs. If you’re still not sure on which type to go for, get in touch with our friendly experts to answer your questions on 024 7666 7440 or email us at email@example.com
With Christmas approaching, there will be an influx of Black Tie events, whether that be a Christmas Works Party, Client Meetings or Dinners.
How to Wear Cufflinks
Cufflinks are a great way to finish your look and add style to your wardrobe. To fasten a cuff, the holes on both sides are lined up, and cufflink inserted all the way through so that the link is set in its closed position. The decorative part of the cufflink should outside when the arm is at your side. On the backside of the cuff, flip the bar to hold it in place.
How to Wear a Tie Pin
Tie pins are a great way to ensure your tie stays straight and looks professional. There are a variety of styles that you can buy, each for different occasions. Always ensure that your tie pin fits in between the third and fourth button of your shirt. Also ensure that it does not go over the width of the tie, ideally finishing in the middle of the tie.
How to Wear a Pocket Square
Pocket squares are a great way to add some personality to your suit. These should compliment your shirt and tie – but never match them exactly. These should be worn in your suit pocket, never your shirt pocket.
There are a variety of ways to wear your pocket square, here are a few:
Square or Straight: This is the most popular and easiest way to wear a pocket square. This is also a very professional addition to your work suit, giving you an air of elegance. Simply fold in half, and bring the bottom upwards, in thirds horizontally.
One Corner/Tip: This suits any type of dress code and is great for all occasions. Simply fold in half in a diamond shape, then bring each corner inwards, and the bottom towards the top.
Two Tip/Peak: This is a more unique way to wear a pocket square, and is great with patterned fabrics. Follow the ‘One Corner’ instructions, but bring the points slightly to the side – making a peak.
Puff: This is a great way to convey a relaxed approach, and works well with silk or wool. Simply pinch the middle of the fabric, and gracefully gather up the bottom of the pocket square.
Adding extras to your outfit is a great way to express your style, whilst staying professional and elegant. What’s more, customised cufflinks and pocket squares for your company or association are effective and show off your brand in a stylish way. We make and supply tie slides, cufflinks and pocket squares which are perfect for any occasion, and if you order now you can get in time for your Christmas celebrations.
Whether you’re helping raise money for a cause close to your heart, national charity or school, promotional merchandise can help spread the word and create awareness in the market. We have a fantastic range of fundraising merchandise which we sell in bulk that is personalised to your specific needs. What’s more, the more you buy the greater the saving so you get to put more toward your charity. Here are our top 10 items…
1. Pin Badges
Pin badges are the most cost effective way to generate awareness of your cause and more importantly are very easy to sell and generate income from. They are our top selling badge product and are synonymous with charity promotion. View our range of Charity Pin Badges.
2. Trolley Coin Keychain / Key Chains
Key Chains & Trolley coins provide a truly unique proposition because they are something that is physically used and provide genuine convenience. The end product is also usually colourful and cost effective to produce. View our range of Key Chains.
3. Pens / Pencils
For something with a low unit cost that is easily distributed, nothing beats pens and pencils! The beauty of this items is that it will be carried around and used everywhere, giving it exposure on a mass level. View our range of Pens & Pencils.
Bright, durable and available in a range of colours – Wristbands ensure exposure of your charity as they are so visible. They’re also a very cost effective way of getting your charity logo on to an item that people will wear with pride. View our range of Wristbands.
Everyone needs a cuppa! So why not tie one of the nation’s favourite pastimes with you charity? We have a vast range of different types of mugs from thermal mugs to full colour versions. View our range of Mugs.
6. Bags For Life
Gone are the good old days where supermarkets handed out free carrier bags! With the law change people are more interested in looking for Bags For Life. This represents a great opportunity to generate brand awareness and do your bit for the environment. View our range of Bags For Life.
7. Sports Bottles
As people are becoming much more health conscious there is a new trend to drink more water and also to reduce carbon footprint – What better way to promote your charity than right in the hand of these health conscious people! View our range of Sports Bottles.
8. Reusable Mugs
Just as Sports Bottles are perfect for the health conscious, Reusable mugs are perfect to target both coffee and tea lovers! They provide a highly durable and personal solution to promoting your charity. View our range of Reusable Mugs.
It could be said that Umbrellas are an essential item when you relate it back to UK Weather! Highly useful promotional product and guaranteed to get exposure. You can have your logo added and even company colours. View our range of Umbrellas.
10. Stickers or Gimmicks
These types of items allow you to get mass exposure at a very low cost. View our full range.
About i4c Publicity Ltd:
Are you looking for promotional items for Charities? We can help.
i4c Publicity Ltd are one of the leading manufacturers and suppliers of Charity Badges.
Call 024 7666 7440 or email us for a no-obligation instant quote.
One of the most common questions we get asked is “what’s the difference between Printed and Enamel Badges?”. The end products are different so it’s important to know the difference before you go ahead and order your next batch of badges. So here is the low-down on this topic – We’re going to settle this once and for all…
Printed vs. Enamel
To put it simply, a Printed Badge is made up of a high quality print version of a logo which is directly printed onto aluminium or metal and then protected by a clear epoxy coating. This method of badge production is most commonly used when the logo design or slogan is too detailed to stamp and fill, or has a colour gradient. These badges do not contain any coloured Enamel fill and are better suited in situations where an exact detailed replica of the logo is required or when a faster turnaround is needed (as quick as 7 days with us). They can be made to any shape size or design and come as standard with a clutch pin fitting.
Enamel Badges come in a range of finishes, but the key difference is they contain Enamel in the badge. Your design is stamped onto metal, this creates keylines of the design and this is then filled with coloured enamel. Enamel is a natural material that has been used in badge making for hundreds of years due to it’s versatility and durability. These badges really can stand the test of time! Colours can be Pantone matched in ‘soft’ variants, but in ‘hard’ variants colours are far more limited and generally a little duller. Enamel Badges also have a longer lead time (3-4 weeks).
Enamel Badges are available in the following high quality finishes:
Whether you’re purchasing for schools, clubs, staff to wear everyday, corporate gifts or charitable giveaways, both Printed & Enamel Badges will represent your business professionally.
If you need a batch of badges fast, then here at i4c Publicity we can provide an Express 7 Day Service on high quality Printed Badges to meet your demand. If you have a bit more time and require a superior finish, then you’ll find Enamel Badges are exactly what you need.
About i4c Publicity Ltd:
Are you looking for Printed or Enamel Badges? We can help.
i4c Publicity Ltd are one of the leading manufacturers and suppliers of badges.
Call 024 7666 7440 or email us for a no-obligation instant quote.
Gifts and hospitality always have and always will play a key part in the Corporate environment. Some of the key drivers behind companies taking part in gifting are a simple expression of appreciation and relationship development. It’s crucial to get corporate gifts right, miss the mark and all your efforts will have been in vain. Get it right and you’ll soon find yourself near the top of your suppliers list.
BPMA corporate gift giving survey
A survey published by the British Promotional Merchandise Association (The BPMA – www.bpma.co.uk) found that over 60% of companies plan to give out gifts during the holiday season and nearly 70% of those gifts that will be distributed during the festive period will brandish the company logo.
Furthermore, the key attributes when purchasing corporate gift items were ‘attractiveness of the gift’, the ‘durability of the product’ and the ‘utility of the product’. Put simply, companies who buy corporate gifts want it to make an visual impact, be well made and be usable. There’s nothing worse than spending endless amounts of money on gifts that don’t look attractive, break easily or are not practical. These gifts would quickly find themselves at the bottom of some box or even worse, in the bin!
Corporate gift ideas
In our 16 years of manufacturing and supplying corporate gifts, we’ve seen a rise in the popularity of a product that closely matches the attributes gifters desire the most. Customised Logo Cufflinks are ideal corporate gifts to showcase your business and its professionalism. Cufflinks are a very personal way of showing your individuality and when combined with pin badges and tie slides they can make a great impact. You can add a further personal touch by displaying them in optional presentation boxes to give it an extra special touch.
i4c Publicity specialises in providing a wide range of corporate cufflinks of exceptionally high quality. Our Cufflinks are available in a variety of high-quality fittings and finishes at very competitive prices. We manufacture virtually any shape, size, colour and texture incorporating your name, logo, design or message to meet your individual specification.
From our 17 years’ experience in this sector, school award badges absolutely work. We’ve worked directly with schools, colleges and academies and have found that there is an increasing demand for award badges. Whether it be awarding students for musical achievements, sporting success, 100% attainment record or whether it’s presenting award badges at the end of year for outstanding performance, pin badges have always served a positive purpose to motivate and reward children.
The benefits of awarding children
Studies have shown that the impact of positive reinforcement from an early age can have a positive impact on the personalities of children and can shape them as they grow into adults. Physically rewarding school children with badges can act as a tool to motivate not only the rewarded child, but also their fellow classmates who may be also inspired to perform better.
Custom school award badges
Bespoke badges provide your school with a personalised identity that children can really associate with and show off to friends and family alike. Generic badges can work but wouldn’t have the same impact as customised logo badges. When you order with us, you get free design at no extra charge so you can be sure to get the very best in high quality personalised school award badges.
Some of the benefits of ordering with i4c Publicity:
– Free Design Service – No Set-Up Charges – No Obligation Quotation – Fast Turn Around – Price Match Guarantee – Dedicated Account Manager
We often get enquiries about the different types of ties we can design and manufacture. With lots of styles, colours, patterns and choices available, it’s not easy to pick the best necktie, so we have put together this basic guide to tie patterns and styles.
Solid Colour Ties
Custom Solid Colour Ties for Schools
The solid colour necktie is one of the most versatile. Anyone can wear it without having to worry about patterns clashing or matching. Everyone’s tie collection will definitely have a solid colour tie with the colour used to make a bold or soft statement.
Schools use these ties to effectively distinguish their different houses, with the most popular colours being red, green, blue and red.
It is also easy to personalise solid colour ties as the logo stands out prominently and by going for a silk tie on a solid colour with logo you can make a real bold brand statement.
A Checked Tie is another tie pattern suitable for the formal workplace.
Made of small lines crisscrossing each other throughout the length of the tie, checked tie can have mesmerising visual appeal.
This tie pattern is also a great choice for work or play. Men not only choose to wear the checked necktie to work but also outside of work. The strong lines of the tie can stand out and really enhance any formal suit.
Men not only choose to wear the checked necktie to work but also outside of work. The strong lines of the tie can stand out and really enhance any formal suit.
Originated from Persia, paisley tie pattern was recognised as a sign of fertility. In the 60’s it evolved into a design loved by hippies focused on free love and peace. Therefore it is mostly worn in a celebratory environment such as a wedding or engagement.
After being a trend for a decade, skinny ties are now sadly going out of fashion and the old school wide ties are now totally in style! The famous J. Crew announced in its recent catalogue that it was widening its ties by a quarter-inch. But we wouldn’t call it old-fashioned as the mainstream neckties are 3 to 3¼ inches.
Story behind Skinny Neckties
In 2000, designer Hedi Slimane started the skinny trend at the Yves Saint Laurent men’s collection which included its ultra-slim suits and ties. When the influence of these suits eventually made it to the world, ties were narrowed to match increasingly smaller lapel pin badges. Neckties were narrowed down to as skinny as 1-inch wide at hip stores like Topman. The popularity of “Mad Men” helped keep skinny ties en vogue.
In 1995, The trend arose sales of $1.8 billion and by 2009, according to market-research firm NPD Group it grew up to $418 million! The trend was so popular that it helped a few startups like SkinnyFatties.
Ethan Song, CEO and co-founder of Frank & Oak, said “We’ve definitely seen the change in what the consumer’s buying. We’re seeing them go wider now, but not as wide as they once were in the ’90s.”
Song explained that it isn’t necessarily a trend reversal.
“I don’t think we’re going back to the wide Italian ties. The designers who influence the way men are buying and shopping, like Givenchy and Gucci, you see patterns and classical elements take shape, but they’re not traditional – they have more street elements.”
According to Tom Ford – creative director at Gucci and Yves Saint Laurent, accentuating the natural V of man’s body makes men look more masculine, less boyish, and in general, more powerful.
So our tip of the blog is that you don’t have to recycle your old ties but it’s definitely the perfect excuse to go shopping for the new ties!
Source: CBS News, Bloomberg.com
Personalised Presentation Boxes
Are you looking for custom made promotional ties, tie clips, pocket squares or Badges? We can help.
We, i4c Publicity Ltd are one of the leading manufacturers and suppliers of bespoke ties for Schools, Universities, corporates, regiments, associations and clubs.
We can manufacture 100% silk ties and polyester ties.
You can also customise our clip on ties and bow ties.
Silicone wristbands are an extremely popular promotional item and a great marketing tool for charities and fundraising. It’s mainly due to its simplicity, cost effectiveness, options to personalise and they are stylish!
This blog is a curtain raiser to share the humble manufacturing story of our favourite silicone wristbands.
Manufacturing Process of Charity Wristbands:
A silicone wristband has high levels of elasticity. This aids in ‘one size fits most’ sizing. Most wristbands are manufactured with a circumference between 7 and 8.5 inches, and their width is customisable.
Silicone rubber is extruded into tubes or strips of varying thickness. It is then compression moulded to set into the familiar round cross-section of a bracelet.
Options to Personalise:
Debossing – An imprint mould is used to recess debossed text into the silicone. This gives the silicone an engraved effect.
Filling – This is the most popular options for customisation. The text is engraved and filled with a contrasting colour ink.
Embossing – A great low-cost choice of customisation. The promotional content is screen printed on to the band, giving a sharp detail even for most complex logo designs.
Printing – The promotional content is raised, allowing letters to be left plain or screen printed with a contrasting colour.
Segmentation – These wristbands are made up of three colours, creating a segmented appearance. Bands can be customised with debossing, embossing or printing. Perfect for themes with several colours.
Glowing Effect – Made up of translucent silicone, these wristbands can be customised by debossing, embossing or printing. Amazing for events organised at evenings and afterwards.
Swirl Effect – These wristbands are made up of two colours that are blended together in order to create a swirl effect within the silicone. Can be customised with embossing, debossing or printing.
Un-printing – These wristbands are manufactured using a blank mould, and although there is no message or logo – customising options include a range of Pantone colour choices at no extra cost!
We, i4c Publicity Ltd are a leading manufacturer of custom merchandise such as personalised charity wristbands, ties, tie clips, badges, keychains, medals, cufflinks, fridge magnets, trolley tokens etc. Call us now on 024 7666 7440 or email us for a no-obligation FREE quote.
Are you a celebrity, camera shy person or someone who doesn’t like their picture being taken by strangers in public? Here is the perfect solution for you. Presenting (drum rolls please)… a new ‘paparazzi-proof’ scarf!
Say no to unexpected pictures and videos on Facebook, Instagram and Snapchat!
It’s called the ISHU scarf and is designed by the Dutch-born fashion entrepreneur Saif Siddiqui who aims at giving people their right to privacy back.
Inspiration behind the paparazzi proof Scarf
In 2009 Siddiqui attempted to take a photo of him using an iPhone in front of some bikes. He observed that the bike’s reflector manipulated the flash of his mobile camera in a way that obscured the faces in the picture.
He immediately realised that if developed into the right product, this feature would be an ideal solution to people who want to keep their private moments in public private.
How does it work?
The scarf reflects the light back into a camera, effectively becoming an ‘invisibility cloak’. Perfect for anyone who does not want their photo taken. If you are wearing this scarf, you are sure to be protected from mobile flash photography. The fashionable fabric effectively blocks any unwanted pictures. Pss… However, it does not stop no-flash photographs from being taken.
A host of celebrities including Cameron Diaz, singer Joe Jonas, Bayern Munich footballer Jerome Boateng and music producer Major Lazer have worn the ISHU after it was spotted at London Fashion Week last year.
Source: ISHU website, The Telegraph
Looking for personalised promotional scarves? We at i4c Publicity Ltd have more than 15 years of expertise in manufacturing custom made bespoke scarves for corporate organisation and sporting clubs.
Call us now on 024 7666 7440 for a FREE no-obligation quote or email us your design and requirements and we will get in touch with you.
Rain or shine, the bank holiday is on it’s way. Here are few tips to make the best out of the bank holidays and use promotional merchandise to market and increase your brand awareness.
A seriously long Bank Holiday
If you plan your holidays and annual leave well, you could have a long holiday of 18 days! yes, you heard it. 18 days of long holidays! To take the maximum advantage, book holidays from April 18th – 28th. The rest of the holidays will automatically tag on.
Good Friday falls on April 14th and Easter Monday on April 17th. May Bank Holiday falls on May 1st. If your last working day is April 13th, you can return on May 2nd. The 18 days will consist of 3 bank holidays, 6 weekend days and 9 working days.
Promotional Merchandise for the Holidays
We have brought together a hand-picked selection of bespoke promotional merchandise ideas to help you make the most of the long weekend. We at i4cpublicity aim to manufacture and supply high-quality promotional merchandise for various Schools, Universities, corporate organisations, clubs, charities etc at affordable prices.
A good bag not only catches the attention but is also functional. There are various attractive options to personalise a bag. Premium natural cotton bags, lunch bags, jute shopping bags, woven and non-woven tote bags, canvas bags, polyester bags, drawstring bags, paper bags etc, to name a few.
A bottle is a simple merchandise with great value. From a runner, gym enthusiastic, traveller to a lazy garden lounger everyone loves a water bottle. Along with sports water bottles, we also manufacture collapsible bottles and take away mugs.
Promotional Water Bottles in Various Colours and Options
Up for an adventure?
We have the active people covered too! From aluminium torch and camping lights to tool kit, swizz knife and measuring tape, we can customise merchandise to meet your requirement. View of Custom Tools and Adventure gear
It wouldn’t be a traditional Bank Holiday if there wasn’t a chance of rain! Those who know the British weather know that it’s always ‘sunny with a chance of rain’. Our range of umbrellas are weather resistant and durable. They are not only cost effective but also a perfect merchandise that is also useful for any home. The logos on the umbrellas stand out very well serving as an effective brand promotion. View our Range of Custom Umbrellas
Scarves are all an all season hit. They not only serve merchandise but also as a fashion accessory loved by everyone. We manufacture 100% silk scarves to associations and corporate organistions.
We are also a leading manufacturers of custom badges, key chains, medals, coins, car grill badges, ties, tie clips, cufflinks, metal products, pennants, shields and plaques, fridge magnets, wristbands and other custom merchandise.
Call us now on 024 7666 7440 or email us for a no-obligation FREE quote.
Motivated employees, members and even students can be a major factor in the success and performance of any organisation, therefore it is important that managers, coaches and teachers understand the power of reward systems and how they can be used to influence and enhance individual behaviour. A strategic reward system is important for motivation, recognition and appreciation, it gives that extra touch to the management-employee / student relationship and helps gain trust and longevity towards the organisation.
Below are a few ways in which you can show your appreciation:
Custom Medals and Coins
Bespoke presentation medals and coins make individuals feel like winners! It gives them something physical to remember their hard work and achievements and also is a lovely momentum to show off to their co-workers, friends and family of course.
Achievement and Award Badges are a wonderful way to celebrate success and long service or contributions from individuals. Award Badges can come in various sizes and finishes customised with your logo. The customisation helps to distinguish between different levels of achievement and helps individuals aim for the next level.
Exciting incentives such as gift vouchers, movie tickets, shopping vouchers etc will not only lift spirits, but also motivate individuals to work harder. Extra holidays for employees in particular with long service years motivates them to continue working harder and provide continued loyalty to the company. Offering flexible working hours to employees gives them more work-life balance, greater job satisfaction and improves their performance.
If you are looking for ideas to reward employees, members or students, look no further, we can help create bespoke badges and medals for you.
Get in contact with i4c Publicity Ltd on 024 7666 744 or email us for a FREE no-obligation quote.
About i4c Publicity Ltd We are one of the leading manufacturing personalised award badges and award medals since 2000. We have been supplying a range of clients in the education, charity, corporate, private and public sectors.
Our Award badges come in various finishes such as Gold / Gilt, Silver / Nickel, Bronze / Antique Copper, Black Nickel, Antique Silver and Custom Finish
We can also offer various fittings for award badges such as Brooch Fitting, Clutch pin fitting, Stick pin fitting, Magnetic badges, Adhesive backing, key chain fitting, tie slides, cufflinks / T-Bar fitting etc.
Our most popular custom Medals are the bronze, silver and gold range customised with your logo or the long service Award Medals.
Fridge Magnets are one of the cheap and effective methods to capture and retain customers. If you haven’t already thought about investing in promotional fridge magnets, this is the time! Below are some of the facts that will make you rethink about your marketing strategy using cost effective and quirky Fridge Magnets.
Promotional Fridge Magnets
Easy and effective targeting
With other methods of marketing such as leaflets or mailing list there is always a chance that it does not reach the right audience or no one really even looks at it. But when Fridge Magnets are handed out, it’s almost certain that it would be used, even if it’s to prop up that take -away menu or the recent holiday picture.
Fridge Magnets can leave a lasting memory on the mind. Studies suggest that the average person opens their fridge 15-20 times a day! That’s a lot of exposure when measured over a few months to years! Repeat exposure leaves a sense of familiarity, trust and brand consciousness. The next time the customer is looking for products or services you provide, you’ll be the first company that comes to his mind.
Magnets are useful
Almost everyone uses Fridge Magnets as they can be used to attach notes, documents, pictures and serves as a showcase of everyday life.
Modern day business cards
Magnets serve as a handy business card, all of your contact details can be on the Fridge Magnet for the customer to contact you.
Easy to customise and cost effective to manufacture
With numerous shapes, sizes, colours and materials available, it is not only easy to customise Fridge Magnets but also to stand out from competitors with quirky and colourful designs. They are inexpensive to manufacture and fit into every budget.
Easy to distribute
You can give away your promotional Fridge Magnets to customers at events, pack into orders or hand out when you to meet them. They are so easy to distribute, target right people and make a lasting impression!
Personalised Fridge Magnets are the easiest way to get what customer wants from promotional merchandising in a very short span of time. By creating a repetition, it serves as an effective time-tested reference.
Have a read of our infographic to show the power of gifting.
Our Brain Loves Shopping!
Research has proven that shopping and gifting produces our body’s natural feel-good chemical called endorphins
Researchers at the UK’s Brunel University suggest that shopping is associated with increased activity in the prefrontal cortex, a part of the brain that has been linked to pleasure and positive thinking
Anything new boosts serotonin, which neurotransmitter chemical responsible for happiness
The brainstream is an ancient part of our brain hard-wired to mistrust strangers, gifting can override this part and disarm the evolutionary impulse to guard resources at the sight of strangers
History of Gifting!
Ancient Egyptians – Ancient Egyptians gave gifts to kings to win personal favours or form new alliances.
Roman Innovation – Gifting in Roman times extended the concept beyond war and politics. Gifts were used to celebrate Saturnalia, an early form of Christmas. common gifts were evergreen branches and sweet cakes.
Birth of Birthday! (1400-1500) – Like many traditions in Europe, gifts and birthday parties began as a nice way to ward off evil spirits.
Victorian Christmas – The most cherished gifts were handmade objects, needlework or something useful.
Story of Gifting in Marketing!
Coca-cola gives the world a coke – Back in 1887, coca-cola used free samples to launch their “sparkling beverage”. Customers could redeem small pieces of paper and claim their free bottle of coke from the pharmacy counter.
How Santa got his first job in retail – In 1870, Macy’s started an american tradition, They hired their first Santa Claus, who listened to children’s wishes and then told parents where to find toys in the store!
Will you accept this free gift – In the 1930s, direct response pioneer Robert Collier sends free fountain pens to doctors. It’s a clever way to earn their trust and up sell them on his $7,95 doctor’s “handbags”. This was a new technique at the time.
How technology makes gifts profitable
A shift to gift marketing – Companies have begun to shift budgets from traditional promotions to promotional merchandise and gifts.
Big Data to rescue – With technology companies can analyse data to predict which customers spent more than the gifted amount. This allows companies to find profitable customers based on their past spending habits.
Our Promotional Product range
i4c Publicity Ltd has a wide variety of promotional merchandise custom made for you! Below are some of the products we can personalise:
World Cancer Awareness Day, marked on February 4 aims to raise awareness of cancer and to encourage its prevention, detection, and treatment. World Cancer Day was founded by the Union for International Cancer Control (UICC). The primary goal of the World Cancer Day is to significantly reduce illness and death caused by cancer by 2020.
Cancer is the number 2 killer in developed countries and number 1 in underdeveloped countries
Currently, 8.2 million people die from cancer worldwide every year! Out of which, 4 million people die at the age between 30 to 69 years
Scientific experts worldwide agree that at least half of all cancers and cancer-related deaths are preventable
Cancer is the single name assigned to more than 100 diseases. Cancer is a result of abnormal cells that multiply and spread out of control, damaging healthy cells along the way. Most cancers result in tumours but those that affect the blood do not. Cancer can occur in any part of your body.
More than 90% of all lung cancer cases are the result of smoking and 22% of all cancer deaths are due to lung cancer from smoking.
Sleep deprivation caused by getting less than six hours of sleep per day increases your risk of colon cancer.
Every day, more than 175,000 children being diagnosed worldwide each year. Cancer is the number 1 killer disease in children.
Nitrates contribute to cancer. Meat such as sausage, hot dogs, and bacon contain a preservative/flavouring agent called nitrates. Preparation with high heat and ingestion causes a chemical reaction with the digestive fluids in your body, converting nitrates to nitrites. Nitrates also filter into groundwater from the use of fertiliser.
The most common cancer-causing foods are refined sugar and flour, soda, microwave popcorn, food in cans produced with BPA, grilled or processed meat, and hydrogenated oils. Green tea, berries, turmeric, avocados, garlic, kale, and even dark chocolate are just a few that target and destroy cancer cells.
World Cancer Day is the ideal opportunity to spread the word and raise the profile of cancer in people’s minds and in the world’s media.
4th February is an opportunity for as many people as possible to come together and talk about cancer.
We are i4c Publicity Ltd, one of the leading manufacturers of charity pin badges and take this opportunity to supply pin badges to various organisations.
Please call us on 024 7666 7440 or email us for a no obligation FREE quote.
Take a look at our Gallery for our designs or our Products Page for list of all our products.
Call us now on 024 7666 7440 for a FREE no-obligation quote.
Then: The first ever promotional product was the commemorative buttons of the election victory of George Washington in 1789 Today: Today Commemorative coins are die struck and polished giving the medals an extremely high-quality finish.
Then: In 1893, Benjamin S. Whitehead patented the insertion of a sheet of a celluloid transparent film over a photograph mounted on a badge to protect the image from scratches and abrasion.
Another patent was issued to his New Jersey company, Whitehead & Hoag, in 1896 for a “Badge Pin or Button” which used a metal pin anchored to the back of the button to fasten the badge.
Now: Button badges are very versatile and are now used in charities, schools and clubs. They are a simple and low cost way of getting your message out there. They can now be made in various sizes. They come with super safe on the reverse as well.
Then: key chains have been around since the latter part of the 19th century. From its humble beginnings as metal rings or hoops, key chains and key rings have definitely not allowed themselves to be left behind by technology.
Now: Key chains, especially trolley key chains/Trolley tokens have become very popular. Various materials ranging from PVC to metals and finishes have made it a very popular merchandise.
Then: Necktie originated in the 17th century, during the 30 year war in France when King Louis XIII hired Croatian mercenaries wore a piece of cloth around their neck as part of their uniform. Neckties were used to tie the top of their jackets which also had quite a decorative effect.
He liked it so much that he made these ties a mandatory accessory for Royal gatherings, and gave this clothing piece the name “La Cravate” – the name for necktie in French to this day.
Now: Ties have become a fashionable accessory today. There are varieties of materials such as silk and polyester from which ties are made. Logos and designs can be created on the ties. Ties can be a very useful promotional merchandise to Schools, Universities, Corporate, Associations and Clubs. Tie slides and cufflinks have also gained popularity with increasing demand for ties.
Then: World’s first fridge magnet was invented by William Gladstone Blunt and Emmanuel Shiverofski in 1876. What started as a magnetic advert for trains was transformed into fridge magnets!
Now: Fridge magnets are a very fancy merchandise to have. Most homes have a variety of fridge magnets. Technology has given us the provision to manufacture magnets ranging from PVC to metal finished with intricate enamel and polishing.
Every School aims at motivating students to do well and get good grades. The common goal for teachers and parents is not only getting their children to get excellent grades but also learning in order to use this knowledge in real life. Achieving this can be turned into a ‘fun mode’ by rewarding students with badges!
Badges are a very innovative way to motivate, cheer and bring the element of competitive spirit into the learning system. Children love to show off the badges they have earned through the process. Children with award badges motivate fellow children to work towards it and earn more badges.
Badges encourage students to try harder and think outside the box. Badges are an attractive reward and who wouldn’t love to be rewarded and given something to wear that shows off their achievement?
Where can I begin?
Teachers can list the targets they want the students to meet and reward them with certain badges!
Specific Targets List specific activities you want your students to complete.Once the student is successful in this he will be rewarded with a beautiful badge!
Random Targets You can create a few badges for doing something completely random but still in line with the class curriculum. It might be an assignment or a project work. It can be something that helps students to put additional effort to learn the subject.
Exceptional targets Apart from the day to day tasks, some targets are hard to accomplish. When a student achieves something extraordinary, another special badge can be awarded. This is an innovative way to push students to work harder and to do things in unconventional ways.
We at i4c Publicity Ltd are pioneers in manufacturing personalised award badges since 2000. We have been supplying a range of clients in the education, charity, corporate, private and public sectors.
Our Award badges can come in various finishes such as
Gold / Gilt
Silver / Nickel
Bronze / Antique Copper
We can also offer various fittings for badges such as Brooch Fitting, Clutch pin fitting, Stick pin fitting, Magnetic badges, Adhesive backing, key chain fitting, tie slides, cufflinks / T-Bar fitting etc.
If you are a School looking for ideas to reward students, look no further! We can help create bespoke badges for you.
Get in contact with i4c Publicity Ltd on 024 7666 7440 for a FREE no-obligation quote.
Alternatively you can email us your design and requirements and we will get in touch with you.
New one pound coins calls for buying new trolley coins/trolley tokens!
Mark the date! Royal Mint is producing 1.5 billions of the new UK £1 coin from March 2017. This is said to be the most secure coin in the world. The existing £1 coin will begin to be withdrawn from circulation.
Approximately one is 30 £1 coins in circulation is counterfeit. For the first time in over 30 years, these coins are being replaced to avoid counterfeiters.
Some of its features are as follows:
New design shows the English rose, the Welsh leek, the Scottish thistle and the Northern Irish shamrock emerging from one stem within a royal coronet – created by David Pearce, winner of public design competition at the age of 15.
It is 12-sided! its unique shape makes it instantly identifiable, even by touch.
It is made of two metals. The outer ring is gold coloured (nickel-brass) and the inner ring is silver coloured (nickel-plated alloy).
Latent image – it has a hologram that changes from a ‘£’ symbol to the number ‘1’ when the coin is seen from different angles.
The existing £1 coins will stop being legal tender on October 15, 2017. Is your business ready for this change? This is the best time to order your custom trolley coins, also known as trolley tokens or trolley keychains.
Trolley tokens have been a huge success in the recent years. Unlike other promotional items trolley coins have a fantastic range of daily uses as you can use trolley key chains at supermarkets, gym lockers and for luggage trolleys at the airport. You can personalise both sides of the trolley coins, with your logo, include your telephone number and website on the back of the trolley coins. A custom trolley coin is a constant reminder of the brand and if the design is brilliant, it acts as a piece of fashion wear!
How are the Supermarkets and Vending Machines Coping?
Tesco, one of the biggest supermarket have planned a transition period of just over six months when the old circular pound trolley coins will be still accepted as legal tender.
Sainsbury’s, Morrisons, Lidl and Waitrose are also embracing this change. Currently, their trolleys accept both old and new coins.
The Automatic Vending Association (AVA) estimated that there around half a million vending machines across the UK and that all vending machines will be fully upgraded by October 15.
Are you looking for personalised Trolley Coins/Trolley Tokens/Trolley keychains to promote your business? We can help you!
We work with Schools & Universities, Charities & Fundraising, Corporate, Clubs, Associations, Public Sector, Consumer Brands and Agencies to create bespoke trolley coins/trolley tokens designed for your needs and branding.